Journal of Tourism and Creativity
Vol 6 No 1 (2022): Tourism Village

Strategi Promosi Dinas Pariwisata Pemuda Dan Olahraga Kebupaten Ngawi Dalam Meningkatkan Jumlah Kunjungan Wisatawan Di Taman Wisata Tawun Ngawi

Aliefcelia Tiffany Azzahra (Fakultas Vokasi Universitas Airlangga)
Upik Dyah Eka Noviyanti (Fakultas Vokasi Universitas Airlangga)



Article Info

Publish Date
24 Jan 2022

Abstract

Promotion is one of the methods conducted by the tourist attractions managers in increasing tourist visits. Due to that, the Department of Tourism, Youth, and Sports of Ngawi Regency set promotional at Taman Wisata Tawun. This research used a qualitative descriptive method. Data collection techniques were used by conducting interviews, observation, and the documentation. The results of the research can be seen, the promotion strategy of the Department of Tourism, Youth, and Sports of Ngawi Regency in promoting Taman Wisata Tawun by advertising from various media, such as print media, like brochures, booklets, and billboards. Next is social media, namely Instagram, Facebook and YouTube, and electronic media, such as television. Also, through events, such as Keduk Beji, music events, Orek-Orek, Art & Culture Festival, and Pasar Jadul. From the numerous promotional strategies carried out by the Department of Tourism, Youth, and Sports of Ngawi Regency, the promotional obstacles faced by the Department of Tourism, Youth, and Sports of Ngawi Regency in increasing the number of tourist visits at Taman Wisata Tawun is also known.

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Journal Info

Abbrev

tourismjournal

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Focus and Scope The Journal of Tourism and Creativity (JTC) is purely bring a new insight on tourism. Especially on tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. And other diciplines, such as sociology of ...