Bisma: Jurnal Bisnis dan Manajemen
Vol 15 No 3 (2021)

MARKETPLACE’S PERCEIVED EASE OF USE, HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG KONSUMEN

Ema Santona (Unknown)
Sudaryanto Sudaryanto (Unknown)
Mochammad Farid Afandi (Unknown)

Article Info

Publish Date
30 Nov 2021

Abstract

This study aims to examine the effect of perceived ease of use, price, and promotion on the repurchase interest of Tokopedia consumers. The sampling technique used in this study was purposive sampling, a sample collection technique with specific considerations. The number of samples was 120 respondents. The types of data used were qualitative data obtained through various kinds of data collection techniques and quantitative data, which is in numbers. Questionnaires were used as data collection instruments to support this research. The data collected was then analyzed by applying multiple linear regression analysis methods. The results of this study indicate that perceived ease of use, price, and promotion have a significant effect on repurchase intention.

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Journal Info
Bisma: Jurnal Bisnis dan Manajemen
Website

Abbrev

BISMA

Publisher

Universitas Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima ...