Winter Journal: IMWI Student Research Journal
Vol. 1 No. 1 (2020): Agustus 2020

Pengaruh Kemudahan dan Kepercayaan Terhadap Niat Pembelian Secara Online pada Platform E-Commerce Lazada Indonesia

Inggri Septianie (Institut Manajemen Wiyata Indonesia)
Mariati Tirta Wiyata (Institut Manajemen Wiyata Indonesia)

Article Info

Publish Date
29 Aug 2020

Abstract

This study aims to examine the effect of ease of use and customer trust on online purchase intentions on the Lazada Indonesia e-commerce platform. The research method used is quantitative. Data collection techniques through surveys. The research location is in Sukabumi City, West Java. Research respondents consisted of 100 visitors to the Lazada Indonesia e-commerce platform. Information was collected from respondents using a questionnaire. Testing the quality of the instrument (questionnaire) using the validity test and reliability test. Hypothesis testing used multiple linear regression analysis, consisting of t test and F test. The results showed that partially and simultaneously the ease of use and customer trust variables had a positive and significant effect on the purchase intention variable. Respondents stated that Lazada Indonesia's e-commerce platform is easy to use. Respondents also stated that Lazada Indonesia is able to provide the products needed and Lazada Indonesia will always protect its reputation (integrity).

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Journal Info
Winter Journal: IMWI Student Research Journal
Website

Abbrev

winter

Publisher

Institut Manajemen Wiyata Indonesia

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Winter Journal: IMWI Student Research Journal publishes research findings from IMWI students in the fields of technology, communication science, visual communication design, accounting, and business ...