Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

SERVQUAL DAN CUSTOMER SATISFACTION INDEX (CSI) : MENGUKUR TINGKAT USABILITAS E-LEARNING PADA PEMBELAJARAN DARING MASA ADAPTASI KEBIASAAN BARU (AKB) PANDEMI COVID-19 DI UNIVERSITAS AL-GHIFARI

Taufiq Rahmat (Program Studi Manajemen, Fakultas Ekonomi Universitas Al-Ghifari)
Eny Nuryani Resmiati (Program Studi Manajemen, Fakultas Ekonomi Universitas Al-Ghifari)



Article Info

Publish Date
29 Dec 2021

Abstract

E-learning is important to be adopted by universities so that they can still have anadvantage during increasingly high competition. Plus the condition of our nation iscurrently entering a new habit adaptation period due to the Covid-19 pandemic.Thus, the implementation of learning is carried out online. To maintain usersatisfaction with the service, it is necessary to evaluate the user usability of theimplementation of e-learning to generate recommendations that can be used as ameans to improve the quality of the system and media used in the future. This studyuses a descriptive method with a quantitative approach that refers to service qualityincluding TERRA which consists of tangible, empathy, reliability, responsiveness,and assurance. The questionnaire instrument uses closed questions, consisting of an assessment between expectations and reality. The scale used in the questionnaireusing a Likert scale was distributed to 100 respondents who were selected based ona simple random sampling technique. The data were analyzed using descriptiveanalysis by calculating the average variable score, then measuring the CustomerSatisfaction Index (CSI). The results showed that overall users were satisfied withthe performance of ServQual's attributes in implementing e-learning at Al-GhifariUniversity during the adaptation period for the new habits of the COVID-19pandemic.

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Journal Info

Abbrev

fairvalue

Publisher

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...