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SERVQUAL DAN CUSTOMER SATISFACTION INDEX (CSI) : MENGUKUR TINGKAT USABILITAS E-LEARNING PADA PEMBELAJARAN DARING MASA ADAPTASI KEBIASAAN BARU (AKB) PANDEMI COVID-19 DI UNIVERSITAS AL-GHIFARI Taufiq Rahmat; Eny Nuryani Resmiati
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.94 KB) | DOI: 10.32670/fairvalue.v4i5.932

Abstract

E-learning is important to be adopted by universities so that they can still have anadvantage during increasingly high competition. Plus the condition of our nation iscurrently entering a new habit adaptation period due to the Covid-19 pandemic.Thus, the implementation of learning is carried out online. To maintain usersatisfaction with the service, it is necessary to evaluate the user usability of theimplementation of e-learning to generate recommendations that can be used as ameans to improve the quality of the system and media used in the future. This studyuses a descriptive method with a quantitative approach that refers to service qualityincluding TERRA which consists of tangible, empathy, reliability, responsiveness,and assurance. The questionnaire instrument uses closed questions, consisting of an assessment between expectations and reality. The scale used in the questionnaireusing a Likert scale was distributed to 100 respondents who were selected based ona simple random sampling technique. The data were analyzed using descriptiveanalysis by calculating the average variable score, then measuring the CustomerSatisfaction Index (CSI). The results showed that overall users were satisfied withthe performance of ServQual's attributes in implementing e-learning at Al-GhifariUniversity during the adaptation period for the new habits of the COVID-19pandemic.
Determination of Learning Achievement Approach School Environment and Learning Motivation in Vocational High School Masluh Masluh; Taufiq Rahmat
International Journal of Nusantara Islam Vol 10, No 1 (2022): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v10i1.21292

Abstract

The main problem in this study is the decline in student achievement, which according to the researcher's observations, the school environment and student motivation both have an impact. Based on these views and thoughts, the researcher desires to do more study the impact of the school environment and learning motivation on student accomplishment, focusing on Accounting and Institutional Finance. This study's questionnaire was 156 respondents. The descriptive and verification approaches with a quantitative approach were conducted for data analysis. Path analysis is the analytical technique used, and it is used to showcase a relationship that reveals how much effect an indicated variable has, either directly or indirectly, on many other variables. The results of this research show that partially and simultaneously, Student achievement in Accounting and Institutional Finance is favorably and strongly influenced by the school environment and learning motivation. The school environment and learning motivation variables both have an impact on student performance. This research only focuses on one vocational school and includes the school environment and motivation in measuring student achievement; many other variables have not been studied.
SDG's and Zero Emission Vision in Indonesia: Implementation of Green Marketing and 'Green' Direct Marketing Campaign Opportunities based on Population Database Taufiq Rahmat; Ratih Hurriyati; Puspo Dewi Dirgantari
International Journal of Nusantara Islam Vol 10, No 1 (2022): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v10i1.22263

Abstract

This study was conducted in Indonesia to achieve Zero Emissions and SDG'S by increasing public awareness as consumers of big data-based direct marketing campaign opportunities with a Green Marketing approach. Researchers used qualitative research methods with a descriptive design. The data collection technique was carried out in a triangulation (combined) manner, and the data analysis was inductive. The data source used in this research is secondary data with documentation from reputable scientific journals, official news, and reports. Data analysis in this study used Miles and Huberman's interactive data analysis model, namely data reduction, data presentation, and conclusion drawing/verification. The observations show that the trend of green marketing in Indonesia has been implemented, both from the production side (corporations) and the consumption side (consumers). However, the results are still far from the zero-emission target. Marketers' understanding and knowledge indicate that consumers' green consumption behavior should focus on increasing appropriate communication about the benefits of green consumption among consumers. It is characterized by the Achievement of Household Waste Management Performance which is the most significant contribution showing that green consumer behavior is still low. Through green communication and promotions, marketers and policymakers will be able to emphasize the benefits of practicing GCB among consumers. Normatively, the government can supervise products that claim to be environmentally friendly in the spirit of achieving sustainable production and consumption activities. In addition, the government can make Population Data linked to cellphone SIM card numbers and connected to other social media applications to become databases in implementing green marketing in the sense of building green consumer behavior through green campaigns.
Optimizing the Financial Management Behavior of Msme Actors Through Digital Financial Knowledge in the Digital Era Muhammad Taufan Ashshiddiqi; Taufiq Rahmat
International Journal of Nusantara Islam Vol 10, No 1 (2022): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v10i1.21502

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are not foreign because when the economic crisis hit the Indonesian nation, MSMEs were able to survive the turmoil of the crisis. It has been proven that the MSME sector can stand up and survive in the face of an economic crisis. However, not all MSMEs can manage finances, even though this habit of managing finances is critical. This research aims to determine, analyze and provide recommendations regarding Digital Financial Knowledge and Financial Management Behavior in MSMEs in Bandung City. The research method uses an explanatory method with a quantitative approach. They are collecting data using a questionnaire instrument selected by the researcher with a simple random sampling technique. Then the data were analyzed using descriptive analysis and structural equations Structural Equation Modeling (SEM) with the help of Smart-PLS. Conclusion: The findings show that the relationship between financial behavior management variables and digital financial knowledge is unidirectional and significantly positive so that the description equation model is obtained, namely, the higher the level of financial management behavior of MSME actors, the more digital financial knowledge tends to increase. MSME knowledge about digital financial risks, digital financial risk control knowledge, and understanding of how to secure personal information still needs to be improved to align with the smart city vision of the Bandung City Government. Other factors that affect digital financial knowledge have not been studied, and these factors become recommendations for further research.
Increasing Tourist Intention To Visit Of Coastal And Marine Tourism Visits Through Digital Marketing Dadan Sumantri; Taufiq Rahmat
Jurnal Manajerial Vol 10 No 01 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i01.4651

Abstract

Background – The Covid-19 pandemic has made the world economy to experience a sharp decline, especially in the tourism sector. One of the tourism sectors affected is coastal and marine tourism. To increase the number of tourists again, many researchers state that digital marketing has a significant role. Aim – This study aims to examine the used model of digital marketing used by coastal and marine tourism actors so that they can be optimized to increase tourism attractiveness. Design / methodology / approach – The method used in this research is to use six steps, namely strategy determination, planning, training, data collection, review, and reporting. Research data collection will be carried out using a questionnaire survey method. Findings – According to the findings, digital marketing through websites and Instagram factors can affect tourism attractiveness but cannot affect intention to visit. However, the intention to visit in this study can be influenced by tourism attractiveness. Research implication – Tourism providers must consider what factors can increase tourism attractiveness, such as by using digital marketing tools. The local government can also increase the facility in the tourism destination. Limitations – Future studies can consider other factors in digital marketing, as this study only considers websites and Instagram as the too. Other factors, such as email marketing, search engine optimization, content marketing, and the use of mobile applications should be explored by future researcher.
HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities Iwan Ardiansyah; taufiq rahmat; Masluh Masluh; Heri Heri; Diah Apriliani
Khazanah Sosial Vol 5, No 1 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.999 KB) | DOI: 10.15575/ks.v5i1.20691

Abstract

The main issue in this research is the weak Quality of private universities in utilizing digital media in the industrial era 4.0, which leads to the formation of professionalism in the form of an innovative campus, which according to researchers, is influenced by organizational Commitment and digital organizational communication. Target group private universities in Bandung. This study's descriptive survey research design is based on a verification methodology. Data was collected through survey techniques by distributing questionnaires to as many as 69 respondents, all employees. Analysis in data processing using path analysis. It is based on the findings of the verification analysis, with r2 = 0.587, or 58.7%, as the coefficient of determination. The results show that the Quality of digital services is influenced by organizational Commitment and digital communication, both simultaneously and simultaneously. In comparison, there is still the influence of other external factors, which has not been studied, and is 41.3% academically recognized. Research findings also reveal that optimizing digital services can be done by first improving the Commitment of human resources to utilizing digital media in communication.
Approach to Quality of Work-Life and Affective Commitment in Sustainable HRM Practices for the improvement of Organizational Citizenship Behavior Iwan Ardiansyah; Taufiq Rahmat
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1126

Abstract

This study aims to to measure and explain the practice of implementing Sustainable HRM to improve Organizational Citizenship Behavior by using the variables of Quality of Work-Life (QWL) and Affective Commitment, especially in the automotive retail industry. Data analysis uses a path to show a specific relationship between exogenous variables, which are variables (X), endogenous variables which are effect variables (Y), and implicit variables (ϵ). This data was collected through an array of questions to be answered by replies from as many as 59 motorcycle automotive retail company employees. The QWL and affective commitment have a favourable and considerable impact on OCB in employees. External influences still need to be followed up by further research, which can complement the determination of OCB in addition to QWL and Affective Commitment. Subsequent research focuses on environmental performance management, the design of training and development, and environmental organizational culture.
KEAMANAN MANUSIA DALAM PERSPEKTIF STUDI KEAMANAN KRITIS (CRITICAL SECURITY STUDIES) STUDI KASUS “PERANAN ASEAN’S POLITICAL SECURITY COMMUNITY (APSC) DALAM PEMBERANTASAN HUMAN TRAFFICKING” Diah Apriliani; Taufiq Rahmat
Global Mind Vol 5, No 1 (2023): Hubungan Internasional
Publisher : Hubungan Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/jgm.v5i1.1065

Abstract

Kompleksnya permasalahan perdagangan manusia yang bersifat transnational (global), menyebabkan banyak upaya dan usaha serta kerjasama untuk membasmi kejahatan serius ini yang saat ini tidak hanya menjadi domain nasional. Kerjasama secara regional dan multilateral juga termasuk komponen penting. Hal ini sesuai dengan apa yang dituangkan UN Women bahwa setiap tahunnya tidak kurang dari 225.000 perempuan dan anak-anak diperdagangkan di Asia Tenggara. ASEAN’s Political Security Community (APSC)  dibentuk untuk mencapai solidaritas wilayah dalam menciptakan komunitas negara yang damai, kuat dan akuntabel yang siap menyelesaikan masalah keamanan, termasuk didalamnya masalah pemberantasan perdangan manusia.Namun demikian, pencegahan perdagangan manusia belum terimplementasi secara sukses. Fakta menunjukan bahwa tidak semua negara – negara ASEAN yang tergabung dalam ASEAN’s Political Security Community (APSC) mampu meratifikasi komitmen dalam memerangi perdagangan manusia. Hal ini juga mencerminkan bahwa pada akhirnya APSC masih berupa sebatas ide intelektual yang belum tercipta sebagai implikasi-transformatif apapun.Negara yang seharusnya menjadi benteng utama dalam penanganan kejahatan atau ancaman-ancaman yang menyerang, masih belum bisa menjamin akan kedamaian dan keteanangan warga negaranya. Studi keamanan kritis (Critical Security Studies) ini seharusnya mampu menjadi solusi bagi setiap negara atau organisasi untuk dapat menyelesaikan konflik yang terjadi menggunakan pendekatan studi keamanan yang kritis. Kata Kunci : Human Trafficking,  ASEAN’s Political Security Community, Keamanan Global, Critical Security Studies.