Jurnal Tadbir Peradaban
Vol. 1 No. 2 (2021): Jurnal Tadbir Peradaban

Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Menginap di Hotel Kartika Chandra Jakarta

Jasmani Jasmani (Universitas Pamulang, Tangerang Selatan, Banten, Indonesia)
Dede Supiyan (Universitas Pamulang, Tangerang Selatan, Banten, Indonesia)
Hastono Hastono (Universitas Pamulang, Tangerang Selatan, Banten, Indonesia)



Article Info

Publish Date
01 May 2021

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction staying at Hotel Kartika Chandra Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study have a significant effect on customer satisfaction by 46.9%, hypothesis testing is obtained t count > t table or (9,215 > 1,985). Price has a significant effect on customer satisfaction by 44.1%, hypothesis testing is obtained t count > t table or (8,704 > 1,985). Service quality and price simultaneously have a significant effect on customer satisfaction with the regression equation Y = 9.894 + 0.389X1 + 0.369X2 and the contribution of the influence is 54.7%, hypothesis testing is obtained F count > F table or (57,311 > 2,700).

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Journal Info

Abbrev

tadbir

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Tadbir Peradaban adalah jurnal yang diterbitkan Prodi Manajemen STIE Hidayatullah Depok. Cakupan dan Fokus, meliputi bidang Manajemen dan Sumber Daya ...