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All Journal Jurnal Tadbir Peradaban
Dede Supiyan
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Menginap di Hotel Kartika Chandra Jakarta Jasmani Jasmani; Dede Supiyan; Hastono Hastono
Jurnal Tadbir Peradaban Vol. 1 No. 2 (2021): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.715 KB) | DOI: 10.55182/jtp.v1i2.47

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction staying at Hotel Kartika Chandra Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study have a significant effect on customer satisfaction by 46.9%, hypothesis testing is obtained t count > t table or (9,215 > 1,985). Price has a significant effect on customer satisfaction by 44.1%, hypothesis testing is obtained t count > t table or (8,704 > 1,985). Service quality and price simultaneously have a significant effect on customer satisfaction with the regression equation Y = 9.894 + 0.389X1 + 0.369X2 and the contribution of the influence is 54.7%, hypothesis testing is obtained F count > F table or (57,311 > 2,700).
Co-Authors Hastono Hastono Jasmani Jasmani