MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi
Vol 3, No 2 (2018): MITZAL, Volume 3, Nomor 2, Nopember 2018

PENGARUH IKLAN LAYANAN MASYARAKAT HEMAT LISTRIK PT. PLN TERHADAP SIKAP MASYARAKAT DALAM PENGGUNAAN LITRIK DI KELURAHAN WATTANG KECAMATAN POLEWALI

Sri Yuyun (Universitas Al Asyariah Mandar)
Masyhadiah Masyhadiah (Universitas Al Asyariah Mandar)
Imra Imra (Universitas Al Asyariah)



Article Info

Publish Date
22 Nov 2019

Abstract

This study aims to determine the effect of electricity saving public service advertisements on community attitudes in the Wattang Subdistrict, Polewali District. This type of research uses a quantitative paradigm with a descriptive approach. The results showed that PT. PLN influences the attitude of the community in the use of electricity in the District of Wattang Polewali District influences the attitude of the community. This is based on the number of responses obtained from 100 respondents. It is also known that the three elements of attitude namely cognitive, affective, and conative have an influence on community attitudes in Wattang Sub-District, Polewali District.

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Journal Info

Abbrev

mitzal

Publisher

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Merupakan jurnal enam bulanan yang diterbitkan oleh Fakultas Ilmu Sosial dan Ilmu Pemerintahan Universitas Al Asyariah Mandar, Sulawesi Barat. MITZAL Menerima tulisan ilmiah hasil penelitian yang belum pernah di ...