KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer)
Vol 3, No 1 (2019): Smart Device, Mobile Computing, and Big Data Analysis


Putri Eka Prakasawati (Unknown)
Yulison H Chrisnanto (Unknown)
Asep Id Hadiana (Unknown)

Article Info

Publish Date
25 Nov 2019


Market segmentation is a division of consumer groups that have different needs, characteristics and behaviors (heterogeneous) in a particular market so that it becomes a homogeneous market unit, in this case it is very helpful in a more targeted marketing process so that company resources can be used effectively and efficient for example makes it easy to distinguish markets and recognize competitors with the same segment. CV. Lampegan Jaya is a company engaged in the distribution of food and beverage products including Meses Tulip Chocolate, Vita Zone, Bintang Sobo Tea, Preso Tea, Okky Jelly Drink, Fruit Tea, Bima Energy Nails, Coptic Cappuccino, Mizon and My Tea. These products are distributed to outlets spread across Bandung, Cianjur, Cileunyi, Cimahi, Soreang and Sumedang. Distribution of products is carried out based on the demand for outlets for the product. In this study a system of classifying customer segmentation based on products. This system can classify customers based on the number of purchases and area. The process of this customer grouping system uses a K-Medoid clustring algorithm to classify customers based on segmentation on the product purchase amount and area. With test data of 6 regions, 600 customer data and 28 products. Keywords: Market Segmentation, k-Medoids, , Food Products

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Journal Info





Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering


Jurnal KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) adalah wadah publikasi bagi peneliti dalam bidang kecerdasan buatan, kriptografi, pengolahan citra, data mining, system pendukung keputusan, mobile computing, system operasi, multimedia, system pakar, GIS, jaringan ...