BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Vol 3 No 3 (2021)

Social Marketing Campaign: Upaya Meningkatkan Pemahaman dan Kepatuhan Milenial Terhadap Protokol Kesehatan. DKI Jakarta

Virgo Simamora (Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Jakarta)
Novi Theresia Kiak (Fakultas Ekonomi dan Bisnis, Unversitas Nusa Cendana, Kupang)
Maria Prudensiana Leda Muga (Fakultas Ekonomi dan Bisnis, Unversitas Nusa Cendana, Kupang)



Article Info

Publish Date
16 Dec 2021

Abstract

Two years after the first case was detected, Indonesia is still dealing with the spread of COVID-19. Because of a lack of individual compliance to health protocols, it is becoming increasingly difficult to control. Individual compliance is influenced by several factors, the most common of which is a lack of knowledge about health protocol. This program aims to enhance millennials' knowledge of COVID-19 and encourage them to comply with the health protocol. This program was attended by 44 millennials from RT.11/RW.6, Sunter Agung, Tanjung Priok, North Jakarta, DKI Jakarta, the province with the highest number of COVID-19 cases in Indonesia. Millennials were selected because they are more likely to have asymptomatic COVID-19. This virtual training includes sharing sessions, questions and answers, and role-playing. To evaluate the difference in personal knowledge before and after the training, all participants must complete the health protocol questionnaire, previously distributed via a Google form, before and after the training. Following the training, millennial knowledge and compliance rose, according to the evaluation.

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Journal Info

Abbrev

BERDAYA

Publisher

Subject

Humanities Education Public Health Social Sciences

Description

BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat is a scientific multidisciplinary journal published by Lembaga Pengembangan Manajemen dan Publikasi Imperium (Imperium Research Institute). The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research ...