Manajemen Bisnis
Vol. 9 No. 1 (2019): April

THE EFFECT OF NATURAL HARMONY, SELF-RENEWAL, COMMUNITY, AND HEDONISM ON THE SATISFACTION OF RAFTING ADVENTURE TOURISM PRODUCT CONSUMERS

Zunan Setiawan (University of Ahmad Dahlan Jogjakarta)
Purwoko Purwoko (University of Ahmad Dahlan Jogjakarta)
Muhammad Ali Fikri (University of Ahmad Dahlan Jogjakarta)
Beni Agus Sulistyo (University of Ahmad Dahlan Jogjakarta)

Article Info

Publish Date
13 Aug 2019

Abstract

This research examines the relationship of factors influencing consumer satisfaction namely natural harmony, self-renewal, community, and hedonism towards adventure tourism products. The research used multiple regression analysis to test the factors that influence consumer satisfaction on adventure tourism products. The respondents were 412 people who had taken adventure tours in groups in Yogyakarta and West Java last year. The characteristics of the participants were dominated by men with the age range of 18-50 years, and the occupational background were students and employees. The result of this research revealed that natural harmony, self-renewal, community, and hedonism were positive factors that had a significant influence on customer satisfaction toward rafting adventure tourism products. The research suggestions and implications are also discussed in this research.

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Journal Info
Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited ...