Jurnal Manajemen Bisnis Krisnadwipayana
Vol 8, No 1 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN RUANGOPI GALAXY KOTA BEKASI

Reina Athira (Unknown)
Wiwik Rachmarwi (Unknown)

Article Info

Publish Date
11 Mar 2020

Abstract

This study aims to determine the effect of purchasing decisions by consumers on product quality and prices on coffee products in Ruangopi. This research is quantitative descriptive. Type of the research was descriptive verification that with the depiction and exposure variables studied and then pulled conclusion. Research variable which being independent variable was a product quality  and the price as well as the purchasing decisions as the dependent variable. The population in this study were consumers who came to Ruangopi for 1 month. Sampling in this study using random sampling to 83 consumers who buy coffee in Ruangopi. Test instruments conducted with validity test and reliability test and analysis techniques used were multiple regression analysis.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

JMBK

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat ...