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INDONESIA
Jurnal Manajemen Bisnis Krisnadwipayana
ISSN : 23384794     EISSN : 25797476     DOI : -
Core Subject : Economy, Social,
Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi manajemen produksi dan operasional, manajemen pemasaran, manajemen sumber daya manusia, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharapkan berbagai hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat , yaitu bagi pengembangan ilmu manajemen dan bisnis, sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya, dan bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
Arjuna Subject : -
Articles 226 Documents
PENGARUH EXPERIENTIAL MARKETING DAN TOURIST SATISFACTION TERHADAP REVISIT INTENTION TOURISM DI DANAU KELIMUTU Maria Endang Jamu; Yulius Laga
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 1 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i1.386

Abstract

The objective of the research is to find out the influence of experential marketing  and tourist satisfaction positively and significantly to the revisit intention of tourists in the Kelimutu National Park Area. The method used in this study is quantitative descriptive, with respondents in this research were domestic tourists with a total of 140 as a basis for consideration for SEM-PLS. The sample was taken using purposive sampling. The results of the research showed that experential marketing and tourist satisfaction are positive and significant for revisit intention tourist in the Kelimutu National Park.
DESKRIPSI KEMIMPINAN DAN PELATIHAN KERJA TERHADAP KINERJA ORGANISASI PT. TRANS OTO INTERNASIONAL Bongsu Saragih, MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 2 (2018): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i2.195

Abstract

A leader in an organization must have the ability to control or influence others. Other factors are expected to encourage the performance of each individual employee, namely job training. This study aims to find out how the description and conditions of leadership and job training influence organizational performance of PT. Trans Oto International both simultaneously and partially. Research samples were 50 respondents. The analysis technique uses multiple regression analysis. The analysis shows that leadership and training simultaneously affect organizational performance. This shows that leadership plays a role in improving organizational performance and better employee training can lead to higher organizational performance. Leadership partially affects organizational performance, which means that implementing better leadership in the company can improve organizational performance. Training partially affects organizational performance, which means that the better the training that employees follow can improve organizational performance
PENGARUH PEMBERIAN JAMINAN KECELAKAAN KERJA DAN JAMINAN KEMATIAN BPJS KETENAGAKERJAAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. MITSUBISHI KRAMA YUDHA MOTORS & MANUFACTURING Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 2 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i2.108

Abstract

In Indonesia the number of occupational accidents shows a fairly alarming number, there are cases of accidents that every day experienced by the workers of every 100 thousand workers. This research aims to analyze the effect of job accident guarantee and death guarantee of BPJS employment on employee productivity at PT Mitsubishi Kramat Yudha Motor and Manufacturing Jakarta, with sample of 97 employees. Adapaun sampling technique used using simple random sampling with SPSS version 18 analysis. The result of this research shows that there is partial influence between work accident to work productivity, there is partial influence between mortality guarantee to work productivity and there is influence between work accident and work death together to work productivity.
PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT. ASTRA HONDA MOTOR DI CIKAMPEK Nuridin, SE., MM Nuridin; Winda Lia Septiani
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i3.62

Abstract

The purpose of this study was to determine how the relationship and influence of leadership and motivation to employees performance at PT. Astra Honda Motor. The research method was used with Explanatory Analysis approach that explains the causality relationship between variables. Sampling technique was using saturated sample, all members of the population were sampled. From this research result was found there is a relationship and influence which is significant between the variables of leadership motivation to employee performance at PT. Astra Honda Motor among variables by using the test F, where F count larger than F table (32.173 > 3.158). Conclusion: There is a significant effect that can be explained by the result obtained from the R-square is 0530, which means that the variables of leadership and motivation are giving contribution of 53.0% to the variable of employees performance at PT. Astra Honda Motor, while the remaining 47.0% was contributed by other variables which not researched. Suggestions which the author convey to company, leadership which was contained in the company would need to be more increased, considers motivation of employees was good enough.
PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO Imam Wibowo, M.Si; Ratih Dwi Pratiwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 3 (2017): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i3.178

Abstract

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.
EVALUASI PROGRAM/PROYEK PENGEMBANGAN KAWASAN EKONOMI KHUSUS SEI MANGKE DALAM RANGKA PELAKSANAAN KEBIJAKAN MP3EI 2011-2025 DI KORIDOR EKONOMI SUMATERA firrean firrean
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i1.176

Abstract

Special Economic Zones (SEZ) is a region with certain limits within the jurisdiction of Indonesia which is set to perform economic functions and obtain certain facilities. One SEZ developed in North Sumatra Province and included in the National Strategic Area (KSN) Medan - Binjai - Deli Serdang - Karo is SEZ Sei Mangke. SEZ Sei Mangke is defined in PP 29 of 2012 on 27 February 2012 and is the first KEK in Indonesia which was inaugurated its operation by President Joko Widodo on January 27, 2015. KSN Mebidangro itself is an area of priority spatial arrangement because it has a very important influence nationally against state sovereignty, defense and state security, economic, social, cultural, and / or environment, including areas designated as world heritage. This research is an evaluative research intended to find out the end of a policy program in order to determine recommendation of last policy by using CIPO model which includes four stages: (1) context, (2) input, (3) process, and (4) output. The research method used is case study by applying qualitative research that aims to make an accurate interpretation of the characteristics of the object under study. Findings on the evaluation context indicate that the program is generally running well, but some aspects of synergy and policy optimization as well as financing support from central and local government need to be improved. In the input evaluation, and evaluation process some aspects need to be improved because the findings show the weakness of some aspects is the result of lack of synergy and optimization of policy and support from local government. Interesting from the evaluation of ouput is that with some weaknesses in the input and process components, it turns out the evaluation findings ouput show Seek Mangke SEZ development can still run well. The recommendation of this research is to improve the quality of policy synergy / program of SEZ Seek development by improving several aspects that are categorized in each stage of evaluation
PENGARUH LINGKUNGAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT KUBIK MADANI Nuridin, SE., MM Nuridin
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 2 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i2.38

Abstract

This study was done to determine the influence of partially and simultaneously between working environment and motivation to employee’s performance at PT. Kubic Madani. Method was used for data collection was through primary data. Methods of data analysis with using regression, correlation, determination either jointly or individually, then continued hypothesis testing. The results showed that: From analysis result, regarding the factors were affecting employee’s performance, appears that between two variables were analyzed, work environment and motivation, then the most dominant influence on employee’s performance was variable of work environment. That was proved by the result of calculation of t count each variable, where t count of work environment (10.513) is bigger than the value of t count of motivation (10.183)
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING Nuridin, SE., MM.; Dwi Ardika Prayudha
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i1.171

Abstract

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.
PENGARUH PELATIHAN DAN MOTIVASI TERHADAP PRESTASI KERJA KARYAWAN PT BINA KERJA CEMERLANG Yayuk Budi Iriani
Jurnal Manajemen Bisnis Krisnadwipayana Vol 3, No 3 (2015): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v3i3.15

Abstract

This research was titled "The Influence of Training and Motivation to Employee Work Performance at PT. Bina Kerja Cemerlang". The purpose of this research was to obtain the information regarding the relationship between variable of training and motivation with variable of employee work performance, simultaneously. The method which used with the approach of Explanatory Analysis that explain causality relationship between variables.Sampling technique can be performed by using the formula Slovin from 226 populations, and the sample was obtained are 70 respondents and to resolve the problems, with analyze through regression analysis with help of SPSS version 20.0.Result of this research is; Simultaneously, training and motivation have positive influence, strong and significant to employee work performance at PT. Bina Kerja Cemerlang. This was indicated by the acquisition of R-Square of 62.6% and the remaining 37.4% was influenced by other factor which not examined in this research.The conclusion, there is a significant and positive influence between variable of training and motivation to employee work performance at PT. Bina Kerja Cemerlang.Suggestion, company further enhance their employee work performance with effort by giving an addition about training with multiplying the volume of training so encourage the spirit of employees.
PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI ALFAMART AKSES GALAKSI, BEKASI SELATAN Harry Indra; Vika Aninda
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 3 (2017): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i3.153

Abstract

This research is aimed to analyze in the corelation between the price fluctuation and the service quality through the customer satisfaction of Alfamart Akses Galaksi. The data collecting was conducted within the questioner method towards 100 Alfamart Akses Galaksi’s customers, and being analyzed by using SPSS Version 22. The data given was being tested in consists of validity with the Factor Analysis, and Reliability Test by using Alpha Cronbach. The classic assumption testing and double linier regretion, is to verify and prove this research’s hypothesis. The result shows that there has been a positive corelation between the price fluctuation and service quality through the customers’ satisfaction. On the result of simultanious regretion test, it was found ot that F counted> F Ttable > and significant T table and significance < 0,05. Total contribution of the price through the customers’ satisfaction based on the table above is R2 (R square) sebesar 0,581 or 58,1% and the rest 41,9% impacted by other variables which is not included in this research. Meanwhile for the service quality variable towards the customers’ satisfaction on the partial testing (T test), resulted that T counted > T table and significance < 0,05. Total contribution of the service quality through the customers’ satisfaction based on the table above resulted that R2 (R square) is 0,734 or 73,4% and the rest 26,6% is impacted by other variables which is not included in this research

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