Jurnal Ipteks Terapan : research of applied science and education
Vol. 14 No. 3 (2020): Re Publish Issue

VISITOR SATISFACTION ANALYSIS OF CREATIVE INDUSTRY IN TOURISM LOCATIONS USING SERVQUAL METHOD

Aggy Pramana Gusman (Universitas Putra Indonesia “YPTK” Padang)
Harkamsyah Andrianof (Universitas Putra Indonesia “YPTK” Padang)
Silky Selfira (Universitas Putra Indonesia “YPTK” Padang)

Article Info

Publish Date
30 Sep 2020

Abstract

The development of Padang City as a city that carries the creative industry began to be felt after the transition fromthe earthquake in 2009. The city of Padang began to improve to become the center of the creative industry in WestSumatra. The large variety of carvings and famous food and handicrafts has made the potential realm of MiningMajadi the national and foreign spotlight. Creative work produced by the community has become a trend inIndonesia, especially among the younger generation. The creative industry that is developing in Padang City hasmade a significant contribution, but has not been managed properly and has an impact on overlapping functions ofthe area and causes inconvenience for tourists. The research method used in this study is the Servqual Method. Thedata collection method used is divided into two activities, namely primary surveys consisting of field observations,interviews, and distributing questionnaires and secondary surveys consisting of literature studies and data collectionthrough related agencies. The research object is the creative industry in the city of Padang. This research producescalculations with the method Servqual, there are four attributes that have the highest gaps, namely the level ofservice fulfillment that is still far from the level of customer expectations. These attributes includecomfort/facilities/, tour guides can explain information clearly, friendliness. Location near creative industries closeto tourism locations, discounts on services, and materials.

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Journal Info
Jurnal Ipteks Terapan : research of applied science and education
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Abbrev

jit

Publisher

Lembaga Layanan Pendidikan Tinggi Wilayah X

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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary Other

Description

The journal focuses on publishing unpublished original research results anywhere such as: the research result on applied science and education such as: curriculum development and learning, character education, technology and instructional innovation, and learning evaluation. the research result on ...