Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo
Vol 3 No 1 (2022): Periode Januari 2022 - JEMA

Pengaruh Marketing Mix Terhadap Minat Beli Pakaian Muslim di Butik Cordi Dalam Perspektif Islam

salma firdaus salma (UIN Raden Intan Lampung)
Tiara Oktarienza (UIN Raden Intan Lampung)
Vicky F Sanjaya (UIN Raden Intan Lampung)

Article Info

Publish Date
14 Dec 2021

Abstract

The purpose of this research is to find out the Marketing Mix at the Cordy boutique in Bandar Lampung on the buying interest of buyers from an Islamic perspective. This research uses quantitative methods, where the population used in this study is the customers of the cordy boutique in Bandar Lampung with a sample of 95 respondents. In this study, it is known that the results of the marketing mix affect buying interest. Mix has a significant effect on Buying Interest in Cordy Boutique fashion products. The real effect of Brand Image (X) on Purchase Interest (Y) can be shown by the value of R square = 0.263 or 26.3% while the remaining 72.7% is influenced by other factors not examined in this study.

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Journal Info
Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo
Website

Abbrev

jema

Publisher

Universitas Ngudi Waluyo

Subject

Economics, Econometrics & Finance

Description

urnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo is an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original ...