Jurnal Manajemen
Vol 5 No 1 (2017): Jurnal Manajemen

PENGARUH SALURAN DISTRIBUSI DAN HARGA DISKRIMINASI TERHADAP VOLUME PENJUALAN PADAPT. PRESOL INDO PRIMA PALEMBANG( Studi Kasus)

Irawan, Benny (Unknown)

Article Info

Publish Date
09 Aug 2019

Abstract

This study aims to determine how the influence of distribution channels and discrimination price to the volume of sales at PT. Presol Indo Prima Palembang. The study was conducted by questionnaire which contains the revelation open to al l agents of the distribution system and price the data distribution obtained 52 respondents. Data analyzing using multiple regression analysis with SPSS version17. The results showed that the distribution channel and discrimination price significantly affect the sales volume amounted to (97.4%) and (86,4%) Thus, it can be concluded that there is significant influence and positive relationship between the distribution channels and discrimination price to the volume of sales at PT. Presol Indo Prima Palembang.

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Journal Info
Jurnal Manajemen
Website

Abbrev

jm

Publisher

Universitas Palembang

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen is a scientific communication media published by the Management Study Program, Faculty of Economics, University of Palembang. The Management Journal is dedicated to researchers and academics who wish to publish research papers, technical papers, conceptual papers, and case study ...