BIP'S : Jurnal Bisnis Perspektif
Vol 11 No 1 (2019): Januari

Aspek Digital Marketing Bagi Kemajuan Disc Jockey

Liliana Dewi (Universitas Ciputra)
Marco Tantomo (Universitas Ciputra)

Article Info

Publish Date
31 Jan 2019

Abstract

This study aimed to find out the Evaluation of Marketing Strategies for Shift Paradigm. The method used in this research was a qualitative method. Research subjects involved 7 consumers, Shift Paradigm members, expert marketing, and lecturers EP6. This study found Paradigma Shift’s marketing strategy was not effective. Using digital marketing was recommended to maximize marketing strategies for Shift Paradigm. In addition to a digital marketing, involving event planner and promoter were also recommended to reach the marketing targets of the shift paradigm. The results of this study are expected to serve as review materials for the Evaluation of Marketing Strategies for Shift Paradigm and other Disc Jockey Management.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
945.767 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
BIP'S : Jurnal Bisnis Perspektif
Website

Abbrev

BIP

Publisher

Universitas Katolik Darma Cendika

Subject

Economics, Econometrics & Finance

Description

BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan ...