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BIP'S : Jurnal Bisnis Perspektif

BIP
Website

Published by Universitas Katolik Darma Cendika

ISSN : 19794932 EISSN : 27152596 DOI : 10.37477/bip

Core Subject : Economy,

Economics, Econometrics & Finance

BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 180 Documents

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Entrepreneurial Intention Ditinjau Dari Entrepreneurial Motivation Dan Education Mahasiswa Manajemen Universitas Ciputra Feilany Tali; Liliana Dewi
BIP's JURNAL BISNIS PERSPEKTIF Vol 8 No 2 (2016): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The purpose of this research is to know the influence of Entrepreneurial Motivation and Entrepreneurship Education toward Entrepreneurial Intention on Faculty of Business Management, Ciputra University. The sample were used 93 students. This research used a quantitative research, random sampling and data was collect by questionnaire. The analysis technique used correlation pearson, cronbach alpha, multiple linear regression, t test, F test, and classical assumptions test. The result of multiple linear regression analysis is Ŷ = 0,750 + 0,585X1 + 0,240 X2, that means entrepreneurial intention influenced by entrepreneurial motivation and entrepreneurship education. Based on the results of study, it was found: 1) entrepreneurial motivation have positive and significant impact on entrepreneurial intention; based on multiple linear regression analysis (t test), is known tcount> ttable (5.331> 1.818) and the significance value <0.05(0,000). 2) entrepreneurship education have positive and significant impact on entrepreneurial intention; based on multiple linear regression analysis (t test), is known tcount> ttable (3,077 > 1,818) and the significance value <0.05 (0,003). 3) entrepreneurial motivation and entrepreneurship education together have a strong influence and direction of entrepreneurial intention (44.6%), while 54.4% are influenced by other variables not examined by researcher.

Efektivitas Bauran Pemasaran Dalam Mempengaruhi Pengambilan Keputusan Konsumen Pengguna Jasa Pembiayaan Rizki Aprilia Dwi Susanti
BIP's JURNAL BISNIS PERSPEKTIF Vol 8 No 2 (2016): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The purpose of this study was to determine: the condition of the marketing mix and the behavior of consumers in making purchasing decisions, the influence of marketing mix (X) either partially or simultaneously to the behavior of consumers in making purchasing decisions (Y), and to know the marketing mix elements that most influence behavior consumers in making purchasing decisions. The independent variables in this study is product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6) and phyisical evidence (X7) and the dependent variable is the behaviour of consumers in making purchasing decision (Y). This study is classified into a descriptive correlational study. Data collection techniques in this study using questionnaires, interviews, literature review and documentation. The results of this research are: (1) There is no significant positive impact product, location and promotion on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan.(2) There is a significant positive effect the price, people, process and physical evidence on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan. (3) Together product, price, location, promotion, people, process and physical evidence influence consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan amounted to 65.1%, while the remaining 34.9% is influenced by other factors outside 7 these factors.

Program Pengampunan Pajak Di Indonesia: Peluang Dan Harapan Keberhasilannya Setiadi Alim Lim; Lilik Indrawati
BIP's JURNAL BISNIS PERSPEKTIF Vol 8 No 2 (2016): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Tax amnesty program is one instrument that is used widely by the tax authorities in many countries in order to increase tax revenue, broaden the tax base, improve tax compliance and other purposes. In addition to having a large role in increasing tax revenue, tax amnesty program also may be adversely affected as opposed to the benefits generated. Not all countries implement tax amnesty program success in implementing it. Experiences in the tax amnesty implementation in several countries showed that the program of tax amnesty are carried out several times and the implementation time was easily anticipated by the taxpayer generally not as successful if the program of tax amnesty is only a one-time, non-recurring and can not be anticipated time of its implementation by the taxpayer. In 2016 the Government of Indonesia to implement tax amnesty program that will be implemented starting on July 1, 2016 to March 31, 2017. After going through the analysis based on the experience of implementation of tax amnesty program conducted by several other countries can be predicted that the tax amnesty program implemented by the Government of Indonesia will be a success. Tax amnesty program implemented is estimated to have a great opportunity to meet the expectations of increasing tax revenue, broaden the tax base, improve tax compliance significantly. However, for the hope of repatriation of assets of the taxpayer from abroad into the country seems not to be able to meet expectations.

Strategi Pemasaran Untuk Menarik Minat Masyarakat Pada Menu Tradisional Semanggi - Surabaya Citra Anggraini Tresyanto
BIP's JURNAL BISNIS PERSPEKTIF Vol 8 No 2 (2016): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Modern menu capable of easily sliding the existence of traditional menus first existing in the community. It also makes the young generation does not recognize traditional menus available. One example is the typical menu is a menu Semanggi Surabaya. People are starting trouble finding the menu, and existence without innovation has blurred its presence in the community, especially the younger generation. It is unfortunate if this clover menu should disappear from the heritage of traditional culinary riches. But there must also be the right strategy for the menu clover to stay alive in the community. Lovelock and Wright (2002: 13-15) developed the marketing mix (marketing mix) into integrated service management by using an approach 8P (elements Product, Place, cyberspace, and time, and education Promotion, Price and other user outlays, Process, Productivity and quality, People, Physical evidence). The 8P approach is certainly able to assess and establish new strategies appropriate for the development of clover menu. With modernization and government intervention products that facilitate the sellers, the presence of clover menu will continue to exist in society.

Tinjauan Sistem Informasi Akuntansi UMKM Berbasis Cloud Rahadian Prilahardo
BIP's JURNAL BISNIS PERSPEKTIF Vol 8 No 2 (2016): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The purpose of this study is to identify considerations of acquiring Cloud based Accounting Information System as Software as a Service (SaaS) towards small to medium businesses which has evolve alongside information technology revolution by comprehensively review basic concept of cloud computing and flexibility and agility values added by cloud computing onto conventional Accounting Information System thus may change the decision making process for small to medium business owners and management. This study provides comprehensive review of Cloud-based Accounting Information System and Non-cloud for small and medium business.

Analisis Pengaruh Kebijakan Utang, Kepemilikan Saham Publik, Risiko Kebangkrutan Terhadap Biaya Agency Diah Anugrah Sharasanti
BIP's JURNAL BISNIS PERSPEKTIF Vol 8 No 2 (2016): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Financial management strategic decision that can not be ignored is the decision regarding the dividend policy, investment, and financing, are closely associated with the company's goal is to optimize the value of the company. However, the goals are often not carried out in connection with the separation of the functions of ownership and management functions of the company, which makes the manager to act independently and not in line with company objectives. Conflicts over the source of the problem that causes the cost of the agency (agency cost), ie all costs incurred to carry out surveillance (monitoring) on the performance of managers. The research objective was to determine whether the debt ratio, managerial ownership, and earnings volatility significantly affect the cost of agency. Results showed that the ratio of debt, stock ownership by top managers, and earnings volatility significantly not affect the cost of agency.

Pengaruh Promosi Penjualan “Purchase With Purchase” Terhadap Motivasi Belanja Dan Keputusan Pembelian Sadana Devica
BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 1 (2019): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The aim of this study is to analyze the effect of "purchase with purchase" promotion on shopping motivation and consumer purchasing decisions. This research was conducted on 150 respondents by answering the questions posed in the questionnaire which was divided into three case simulations. Analysis of data processing in this study uses a regression method which includes correlationanalysis, t test and F test. The results of processing respondents' answers indicate that "purchase with purchase" promotion has a significant and positive effect on hedonic purchase motivation, utilitarian purchase motivation, and consumer purchasing decisions. In addition, the results of this study indicate that "purchase with purchase" promotions have a greater influence on utilitarian purchase motivation.

Aspek Digital Marketing Bagi Kemajuan Disc Jockey Liliana Dewi; Marco Tantomo
BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 1 (2019): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study aimed to find out the Evaluation of Marketing Strategies for Shift Paradigm. The method used in this research was a qualitative method. Research subjects involved 7 consumers, Shift Paradigm members, expert marketing, and lecturers EP6. This study found Paradigma Shift’s marketing strategy was not effective. Using digital marketing was recommended to maximize marketing strategies for Shift Paradigm. In addition to a digital marketing, involving event planner and promoter were also recommended to reach the marketing targets of the shift paradigm. The results of this study are expected to serve as review materials for the Evaluation of Marketing Strategies for Shift Paradigm and other Disc Jockey Management.

Repurchase Intention Pada Korean Skincare Product Di Surabaya Sesilya Kempa; Erika Gotami
BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 2 (2019): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study aims to determine whether or not the influence of country of originimage and perceived value on repurchase intention with word of mouth as anintervening variable on Korean skincare products in Surabaya. The type ofresearch used is quantitative research. The population in this study were peoplein Surabaya who had used and purchased korean skincare products of the same type at least 3 (three) times and the samples used in this study were 100 people.This study uses Partial Least Square (PLS). The results showed that the country oforigin image had an effect on word of mouth and repurchase intention, perceivedvalue had an effect on word of mouth and repurchase intention, and word ofmouth had an effect on repurchase intention. Word of mouth is proven to mediatethe effect of country of origin image and perceived value on repurchase intention

Pengaruh Kualitas Layanan, Relational Bonding, Dan Brand Image Terhadap Loyalitas Nasabah Endang Prihatiningsih; Soffia Pudji Estiasih
BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 1 (2019): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v11i1.13

In today's banking industry experienced sharp competition, which requires BRI banks to improve their performance, among others, by improving the services quality is one key to business success. Besides the BRI banks must maintain a brand image that is good in the eyes of their customers, and continue to establish harmonious long-term relationships with its customers so that customers remain loyal to the BRI Bank Branch of Jombang. This study aims to test and analyze relationships partially or simultaneously service quality, relational bonding and brand image of customer loyalty BRI Bank Branch of Jombang. While the population in this study all customers of BRI Bank Branch of Jombang and the sample of this study was 90 with sampling techniques that were accidental sampling that is customers who easily found and willing to fill out the questionnaire that the author proposed. The analysis technique uses multiple linear regression analysis with SPSS Version 20.0. The results of partial hypothesis test is 1) service quality not significant effect on customer loyalty with sig. = 0.817 > 0.05 so the hypothesis is rejected; 2) relational bonding significant effect on customer loyalty with sig. = 0.003 < 0.05, so the hypothesis is accepted; 3) brand image significant effect on customer loyalty with sig. = 0.001 < 0.05 so the hypothesis is accepted. The results of simultaneously is service quality, relational bonding and brand image have a significant effect on customer loyalty with Sig. = 0.000 < 0.05 so the hypothesis is accepted.

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Lilik Indrawati

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+6288217266957

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Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

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Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Lilik Indrawati

Contact Email jurnalbips@ukdc.ac.id

Phone +6288217266957

Journal Mail Official jurnalbips@ukdc.ac.id

Editorial Address Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Lilik Indrawati

Contact Email
jurnalbips@ukdc.ac.id

Phone
+6288217266957

Journal Mail Official
jurnalbips@ukdc.ac.id

Editorial Address
Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location
Kota surabaya,

Jawa timur

INDONESIA