BIP'S : Jurnal Bisnis Perspektif
Vol 13 No 1 (2021): Januari

Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk

Ignasius Heri Satrya Wangsa (Program Studi Manajemen, Fakultas Bisnis & Akuntansi)
Maria Josephine Tyra (Program Studi Manajemen, Fakultas Bisnis & Akuntansi)

Article Info

Publish Date
29 Jan 2021

Abstract

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create arecognizable product newness. Consumption in economic rationality is theconsumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basicconcepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.

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Journal Info
BIP'S : Jurnal Bisnis Perspektif
Website

Abbrev

BIP

Publisher

Universitas Katolik Darma Cendika

Subject

Economics, Econometrics & Finance

Description

BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan ...