Prosiding Konferensi Nasional PKM-CSR
Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I

Pelatihan Pemasaran Produk Berbasis jejaring Media Sosial kepada Masyarakat Desa Curug Wetan

Rudy Pramono (Unknown)
Vasco Adato H, Rudyanto, Juliana (Universitas Pelita Harapan)



Article Info

Publish Date
14 Dec 2019

Abstract

Curug Wetan Tangerang community has an entrepreneurial desire, but does not yet know how to do product marketing. Therefore, the PKM team (lecturers and students) held a Training on How to Marketing Social Media Network Based Products to Kampung Curug Wetan Community organized by the Faculty of Tourism of the University of Pelita Harapan as a form of Community Service in the framework of the annual Hospitour 2019 program. The PkM team provided training to improve skills and capacity for business actors in Kampung Curug Wetan in marketing social media network-based products. The PkM team provides training to around 20 participants related to online product marketing by using social media networks that are very easy to use with small investments, but have a wide impact. The PkM method is used through skills training and direct assistance (face to face) with participants in Kampung Curug Wetan ,Tangerang The results of PkM activities are expected to increase understanding and skills on marketing methods through social media networks, especially using smartphone devices connected to the internet, so participants are able to make product packaging to be displayed on smartphone social media.

Copyrights © 2019






Journal Info

Abbrev

pkmcsr

Publisher

Subject

Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

Description

Prosiding PKM-CSR merupakan rangkuman hasil Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Social Responsibilty (PKM-CSR) yang diselenggarakan setiap tahun oleh kolaborasi beberapa Perguruan Tinggi yaitu Universitas Multimedia Nusantara (UMN), Universitas Pelita Harapan (UPH), Swiss ...