International Journal of Science and Society (IJSOC)
Vol 3 No 2 (2021): International Journal of Science and Society (IJSOC)

Dynamics of Position of Public Relations of Company Media PT. Lativi Media Karya (Tv One) in Dealing with Hoax Information

Nikmatus Sholikah (Brawijaya University, Malang, Indonesia)
Maulina Pia Wulandari (Brawijaya University, Malang, Indonesia)
Anang Sujoko (Brawijaya University, Malang, Indonesia)

Article Info

Publish Date
17 May 2021

Abstract

Hoaxes or false information are now increasingly easy to find in various social media and public information media, this is a challenge for the mass media industry. Hoax information connected globally via the internet can harm various fields of the company, including mass media companies or the press. The purpose of this research is to find out how the dynamics of Public Relations (PR) media company PT Lativi Media Karya or tvOne in overcoming hoax information that is detrimental to the company and what contingent factors affect the attitude of PR tvOne to solve the hoax problem. The object of research used three cases of hoax information which were quite viral in 2016, 2018 and 2020. The Contingency of Accomodation theory is the main theory used to find out the dynamics of the PR position. The research methodology used is a qualitative approach, data collection using two methods, namely semi-structured interviews and documentation, data analysis techniques using constant comparability. The result is that PR tvOne tends to lead to an advocacy positions in overcoming hoax information, even though in the case of hoax information in 2018, it is accommodation in advocacy by withdrawing demands from the police, but PR tvOne still fully defends the company or its advocacy attitude. Then, on the contingent factors in the predisposing and situational variables, each of which has six contigens, it turns out that all of the contaminants affect the PR attitude of tvOne. Researchers found two new important content for media company tvOne, namely "image" and "credibility".

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
574.347 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Science and Society (IJSOC)
Website

Abbrev

ijsoc

Publisher

GoAcademica Research and Publishing

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Description

International Journal of Science and Society (IJSOC) is open access and peer-reviewed journal with e-ISSN (2715-8780), IJSOC is an international journal devoted to the study of science and technology in a social context. It focuses on the way in which advances in science and technology influence ...