Metta : Jurnal Ilmu Multidisiplin
Vol. 1 No. 3 (2021)

Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada PT. Wahana Chemindo Jaya Medan

Eva Margareth Sarah (Universitas Sari Mutiara Indonesia)
Wennita Tumanggor (Universitas Sari Mutiara Indonesia)

Article Info

Publish Date
28 Dec 2021

Abstract

The studi aims to determine whether promotions and prices have a significant effect on purchasing decisions at PT. Wahana Chemindo Jaya Medan. Where the consumers from PT. Wahana Chemindo Jaya Medan. The population in this study were all customers of PT. Wahana Chemindo Jaya Medan. The sample taken was 65 respondent using a non probability sampling technique. The data analysis method used is quantitative metdhod and data analysis method consisting of normality test, and heteroscedasticity test, multiple linaer regression terst, hypothesis testing consisting of t test and f test and coefficient od determination test (R2). Working on data analysis methods using the help os SPSS 25 For windows.This study concludes that the promotion and price variabel have a positive and significant impact on purchasing decions at PT. Wahana Chemindo Jaya Medan. This result can be seen based on the coefficient of determination test which produces an R square value of 0,787. This shows that promotions and prices are able to influence the purchasing decisions of customers of PT. Wahana Chemindo Jay Medan by 78,7%.

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Journal Info
Metta : Jurnal Ilmu Multidisiplin
Website

Abbrev

metta

Publisher

Jayapangus Press

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

Description

Metta : Jurnal Ilmu Multidisiplin is a multidisciplinary journal published by Jayapangus Press (Publisher of Perkumpulan Pengelola Jurnal Pendidikan Tinggi Hindu). Metta : Jurnal Ilmu Multidisiplin is published thrice a year in April, August, December is a peer reviewed, open access, scientific and ...