Jurnal Kajian Manajemen dan Wirausaha
Vol 3, No 3 (2021): Jurnal Kajian Manajemen dan Wirausaha

Pengaruh kenaikan harga dan kualitas kedelai terhadap keputusan pembelian kedelai di masa pandemi Covid-19

Andri Yansah (Universitas PGRI Palembang, Indonesia)
Nisa' Ulul Mafra (Universitas PGRI Palembang, Indonesia)
Erfan Robyardi (Universitas PGRI Palembang, Indonesia)



Article Info

Publish Date
16 Dec 2021

Abstract

This study aims to determine (1) the effect of price increases on purchasing decisions, (2) the effect of soybean quality on purchasing decisions, (3) the effect of price increases and soybean quality on soybean purchasing decisions during the COVID-19 pandemic at the morning market in Gunung Batu Village. Sampling using saturated samples. Research data obtained by distributing questionnaires about price increases, soybean quality and purchasing decisions to 30 respondents who are tofu-tempe traders. Data analysis techniques used in this study are multiple linear regression analysis, coefficient of determination test, correlation coefficient test and hypothesis testing. The results of this study, namely the t test, the results showed that the variable price increase and soybean quality partially had a significant influence on soybean purchasing decisions during the Covid-19 pandemic at the morning market in Gunung Batu Village, the F test obtained results, namely the variable price increase and soybean quality. Simultaneously there was a significant influence on soybean purchasing decisions during the Covid-19 pandemi at the Gunung Batu Village morning market.TRANSLATE with x EnglishArabicHebrewPolishBulgarianHindiPortugueseCatalanHmong DawRomanianChinese SimplifiedHungarianRussianChinese TraditionalIndonesianSlovakCzechItalianSlovenianDanishJapaneseSpanishDutchKlingonSwedishEnglishKoreanThaiEstonianLatvianTurkishFinnishLithuanianUkrainianFrenchMalayUrduGermanMalteseVietnameseGreekNorwegianWelshHaitian CreolePersian //  TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster PortalBack//

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Journal Info

Abbrev

mnj

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen dan Wirausaha bertujuan untuk menjadi sarana penyembarluasan ilmu dan pengetahuan di bidang manajemen dan wirausaha. Jurnal ini fokus menerima tulisan yang berkaitan dengan kajian manajemen dan ...