Indonesian Journal of Cultural and Community Development
Vol 11 (2022): March

John Fiske’s Semiotic Analysis About Body Shaming in Imperfect Film

Martha Ayuzulki Zainiya (Universitas Muhammadiyah Sidoarjo)
Nur Maghfirah Aesthetika (Universitas Muhammadiyah Sidoarjo)



Article Info

Publish Date
31 Mar 2022

Abstract

There are phenomena and cases of body shaming actions that occur in Indonesia in everyday life, especially for women who often experience it and become victims of body shaming. Some people regard this act as just a common joke. However, the act of body shaming is an action that can affect a person's mental and psychic. The film Imperfect is the best film in 2019 which presents a story about the body shaming act experienced by a woman. This study aims to identify and describe John Fiske's semiotic analysis of body shaming in the film Imperfect. This research method uses qualitative descriptive analysis with John Fiske's semiotic analysis, namely the level of reality, representation and ideology. The results of this study indicate the form of body shaming in the film Imperfect, from the level of reality, namely in appearance, in terms of behavior, dialogue, and make-up of players. The reality here is that there is an assessment of beauty standards against women and jealousy and envy of Rara. At the level of representation, taking pictures of the object as a whole. The ideological level in the film Imperfect is patriarchal culture.

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Journal Info

Abbrev

ijccd

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Cultural and Community Development (IJCCD) is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo three times a year (March, June, September). This journal provides immediate open access to its content on the principle that making research freely available to ...