Assyarikah : Journal of Islamic Economic Business
Vol 2, No 2 (2021): Assyarikah

PENGARUH BRAND IMAGE DAN PRICE TERHADAP PURCHASE INTENTION HP OPPO DI TOKO PUSPITA CELL PAMEKASAN

Fathorrahman Fathorrahman (Universitas Madura)
Citra Larasathi Surya (Universitas Madura)

Article Info

Publish Date
17 Dec 2021

Abstract

The purpose of this study was to determine the effect of Brand Image and Price Simultaneously and Partially on Purchase Intention Oppo cellphones at the Puspita Cell Pamekasan Shop. The object of this research is consumers who buy Oppo Hp products at the Puspita Cell Pamekasan Shop. The sample of this study used a sample of 100 respondents using random sampling techniques. Data collection is based on distributing questionnaires. The research model used is by using multiple linear regression. The results of the study was Brand Image and Price simultaneously have a positive and significant effect on Purchase Intention and Brand Image and Price partially have a positive and significant effect on Purchase Intention.

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Journal Info
Assyarikah : Journal of Islamic Economic Business
Website

Abbrev

Assyarikah

Publisher

Institut Dirosat Islamiyah Al-Amien Prenduan

Subject

Economics, Econometrics & Finance

Description

Journal of Assyarikah: Journal of Islamic Economic Business is a scientific journal published to support the development of Islamic economics and Islamic finance. Journal of Assyarikah: Journal of Islamic Economics and Islamic Finance will contain articles related to Islamic economic studies in both ...