RANDANG TANA - Jurnal Pengabdian Masyarakat
Vol 5 No 1 (2022): Randang Tana - Jurnal Pengabdian Masyarakat

PELATIHAN PEMASARAN DARING PADA UMKM CV BINTANG FOOD BANTUL YOGYAKARTA

Fikri Farhan Fikri Farhan (Department of Management, Universitas PGRI Yogyakarta)
Zidni Husnia Fachrunnisa (Fakultas Bisnis, Program Studi Akutansi, Universitas PGRI Yogyakarta)



Article Info

Publish Date
31 Jan 2022

Abstract

The COVID-19 pandemic that has spread globally since early 2020 has had an impact on various aspects, including the business aspect. Business people are forced to face the various changes that occur due to the pandemic. The pandemic is changing consumer behavior adapting to online shopping. As such, it is regarded as something normal. Therefore, business people who want to survive in the midst of the crisis due to COVID-19 must adapt to changes in consumer behavior, which now tends to always shop online. CV Bintang Food is one of the MSMEs affected by covid 19. The pandemic has caused a decrease in consumer demand for products which also resulted in income decrease. Therefore, this community service activity aims to help CV Bintang Food adapt to the changes that occur due to the pandemic. The method used is by observing and providing training related to promotion and sales through online media (Whatsapp, Facebook, and Instagram). This community service activity is carried out in three stages, namely: preparation, implementation, and evaluation stages. It is hoped that after this service, CV Bintang Food is able to practice selling their products through online media which will then lead to an increase in their sales

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Journal Info

Abbrev

jrt

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Randang Tana-Journal of Community Service (JRT) was published since July 2018 by the Santu Paulus Ruteng School of Teacher Training and Education (STKIP). JRT Publishes twice a year in January and ...