Business Innovation and Entrepreneurship Journal
Vol 4 No 1 (2022): Business Innovation and Entrepreneurship Journal (February)

The The Effect of Cash on Delivery, Online Consumer Rating and Reviews on the Online Product Purchase Decisions

Dayat Ikhsan Hajati (Politeknik Kotabaru)

Article Info

Publish Date
01 Mar 2022

Abstract

Abstract– The aims of the study were to analyze the factors that influence the online purchase decision, such as cash on delivery service, consumer online rating, and review. This study took 100 samples by using the accidental sampling technique. The data analysis technique used in this study was descriptive statistical analysis and multiple linear regression analysis. The study results showed that 1) there was a significant and positive effect of cash on delivery service on the online purchase decision partially, 2) consumer online rating and review had a significant and positive effect on the online purchase decision partially, 3) there was the significant and positive effect of cash on delivery service, consumer online rating, and review on the online purchase decision simultaneously.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...