CIVITAS: Jurnal Studi Manajemen
Vol 4, No 1 (2022): 28 JANUARI 2022

Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Kepuasan Pelanggan PT. Tri Karya Cemerlang (Study Kasus pada Karyawan PT. Nippon Indosari Corpindo)

Ana Karlina (Sekolah Tinggi Ilmu Manajemen Sukma)
Husni Mubarak (Sekolah Tinggi Ilmu Manajemen Sukma Medan)

Article Info

Publish Date
28 Jan 2022

Abstract

the purpose of this study was to determine whether there is an influence of service quality and brand image on customer satisfaction at PT. Tri Karya Cemerlang. The sample of this study was 52 people. Sampling using probability sampling with random sampling technique. The results showed that the coefficient of determination obtained by 0.882 or 88.2% showed that The Quality of Service and Brand Image was able to explain the variation in customer satisfaction in PT Tri Karya Cemerlang, while the remaining 11.8% was explained by other variables not studied in this study such as facilities, product quality, conformity between price and product, etc.,  The results showed that service quality partially had no effect on customer satisfaction, while brand image had a positive and significant effect on customer satisfaction, while simultaneously service quality and brand image  had a positive and significant effect on customer satisfaction

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
CIVITAS: Jurnal Studi Manajemen
Website

Abbrev

civitas

Publisher

Sekolah Tinggi Ilmu Manajemen Sukma Medan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

CIVITAS: Jurnal Studi Manajemen adalah jurnal yang memuat hasil penelitian mahasiswa dan dosen di lingkungan Sekolah Tinggi Ilmu Manajemen Sukma di bidang Manajemen SDM dan Organisasi, Manajemen Keuangan, Manajemen Pemasaran dan topik-topik ilmu manajemen lainnya. ...