Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Vol 1 No 1 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)

Faktor-Faktor yang Menghalangi Penjualan Rempeyek Skala Kecil

Adelia Airin (Unknown)
Alycia Aditya (Unknown)
Audi Ramly (Unknown)
Michael Marcelo (Unknown)
Stanley Eltino S. (Unknown)
Octavilla Theodora (Unknown)
Antonius Puspo Kuntjoro* (Unknown)

Article Info

Publish Date
11 Nov 2019


Rempeyek is one of the complementary food from Indonesia that has unique form, different texture, and it also has many different topping to make a rempeyek. Beside rempeyek, rengginang is also our job as a Prasetiya Mulya student in Community Development subject to improve their business and our partner name is Ibu Lilis. The first problem is that Ibu Lilis didn’t have a brand or logo, didn’t have a good neat product, didn’t have enough capital, lack of human resource, and lack of knowledge to make a financial records. The solution to increase small scale business and wider market were consignment strategy, create a new brand and logo, change the quality of the packaging to become more durable. Method that we used for this solution is SWOT. This is done by practicing directly with partners to provide knowledge about all aspects; marketing, finance, operations, and human resources to develop partner businesses to be more developed. Finally, The product that Ibu Lilis produced can grow to be better quality, have a structured financial report, and get higher profit than before.

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Journal Info





Humanities Decision Sciences, Operations Research & Management Education Social Sciences


JPMI memiliki ruang lingkup nasional, mencakup berbagai topik seputar pemberdayaan kewirausahaan masyarakat yang dilakukan dalam kegiatan pengembangan dan pengabdian kepada masyarakat. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran-pemikiran dan gagasan-gagasan konseptual serta ...