AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah


Pengaruh Kualitas Dan Harga Produk Terhadap Keputusan Pembelian Produk Kosmetik

Putri Jelita (Unknown)
Friska Apriliana (Unknown)
Vicky F Sanjaya (Unknown)

Article Info

Publish Date
30 Nov 2021

Abstract

This study aims to determine whether product quality and price have a significant impact on purchasing decisions for cosmetic products. This research was conducted by observing and surveying consumers of cosmetic products in the Natar District. The population and samples were taken from cosmetic product consumers in the Natar District. Instrument of data collection using a questionnaire with a sampling technique is purposive sampling. The analysis technique, namely path analysis using SMART PLS, is carried out to show whether product quality and price have an impact on purchasing decisions for cosmetic products. The results showed that product quality had a significant impact on purchasing decisions for cosmetic products.Keywords: Quality, Price, Purchase Decision.

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Journal Info
AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah
Website

Abbrev

ALMULTAZIM

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Al-Multazim: Jurnal Manajemen Bisnis Syariah adalah jurnal Nasional peer-reviewer yang diterbitkan oleh Program Studi Manajemen Bisnis Syariah Fakultas Agama Islam Universitas Muhammadiyah Sumatera Utara. Artikel yang dimuat dalam Al-Multazim Jurnal Manajemen Bisnis Syariah adalah karya asli penulis ...