Journal Competency of Business
Vol 2 No 1 (2018): Journal Competency of Business

Pengaruh Keamanan Konsumen dan Kualitas Informasi terhadap Keputusan Pembelian pada Produk Fashion di Shopee dengan Kepercayaan sebagai Variabel Intervening

Embun Salsabiila (Unknown)
Muinah Fadhilah (Unknown)
Putri Dwi Cahyani (Unknown)

Article Info

Publish Date
02 Jul 2018

Abstract

This research was conducted to determine the effect of consumer safety and information quality on purchasing decisions through trust in fashion products in shopee. The location of this research is in Yogyakarta. The population of this research is shopee users in Yogyakarta. A sample of 100 respondents was taken using the accidential sampling technique. The data collection method used a questionnaire. The analysis used is multiple linear analysis with the results of the study showing that consumer security has a significant effect on trust, information quality has a significant effect on trust, consumer security has no significant effect on purchasing decisions, information quality has no significant effect on purchasing decisions, trust has a significant effect on consumer confidence. Security can explain the indirect relationship between consumer security and information quality with purchasing decisions.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
269.372 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal Competency of Business
Website

Abbrev

JCoB

Publisher

Universitas Cokroaminoto Yogyakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal Competency of Business is a peer-reviewed journal published twice a year (July and December) by the Management Study Program at Universitas Cokroaminoto Yogyakarta. Journal Competency of Business discusses management and business broadly and its applications, especially for research relevant ...