Acman: Accounting and Management Journal
Vol. 2 No. 1 (2022): Acman: Accounting and Management Journal

Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Nasabah: Survey pada nasabah salah satu Bank Swasta di Kota Bandung

Febtryanti Yanelka (STIE Pasundan, Bandung)
Imam Heryanto (Unknown)
Ashila Dwiyanisa (STIE Pasundan, Bandung)
Imelda Megawati (STIE Pasundan, Bandung)

Article Info

Publish Date
25 Feb 2022

Abstract

Customer satisfaction is one of the critical aspects of achieving service goals in marketing. This study aims to determine service quality and location on customer satisfaction. Researchers surveyed one of the private banks in Bandung with several respondents as many as 100 customers. The researchers used path analysis techniques to determine the magnitude of the influence of service quality and location on customer satisfaction. The study results indicate that there is a significant effect of service quality and location on customer satisfaction. Furthermore, the study results indicate that to increase the satisfaction of existing customers; it should continue to be improved so that there is no decline by paying attention to service and other aspects such as location, so this can achieve.

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Journal Info
Acman: Accounting and Management Journal
Website

Abbrev

aj

Publisher

Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

Description

Topic related to these field can be Accounting and Management, entrepreneurship, finance and financial services, human resource management, marketing, industrial relations, insurance, intellectual property management, international business, logistics, management information systems, management and ...