MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi


The Role of Marketing Public Relations Strategy in Dealing with The Impact of PPKM

Okta Annisa Kusumawardhani (Universitas Pembangunan Nasional Veteran Jawa Timur)
Cindi Purnama Sari (Universitas Pembangunan Nasional Veteran Jawa Timur)
Morelynte Dovena Remeng (Universitas Pembangunan Nasional Veteran Jawa Timur)
Dyva Claretta (Universitas Pembangunan Nasional Veteran Jawa Timur)
Dian Hutami Rahmawati (Universitas Pembangunan Nasional Veteran Jawa Timur)

Article Info

Publish Date
25 Mar 2022

Abstract

International Cultural Center (ICC) Pandaan is one of the resorts and tourist attractions located in Pandaan, East Java. As a resort and tourist attraction, ICC Pandaan has goals to be achieved and the value of benefits provided to its visitors. However, with the Covid-19 pandemic, ICC Pandaan experienced a decrease in the number of visitors, so ICC implemented a strategy to survive during this pandemic. This research is a qualitative descriptive study with data collection techniques conducted through interviews and observations. The result of this research is that ICC Pandaan applies the Three Ways Strategy concept which is carried out effectively by seeking to give messages to the audience by starting to dive into the digital realm, where there has been a rapid increase during the pandemic.

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Journal Info
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Website

Abbrev

mediasi

Publisher

Politeknik Negeri Media Kreatif

Subject

Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular ...