Jurnal Penelitian Ekonomi dan Bisnis
Vol 7, No 1 (2022): Jurnal Penelitian Ekonomi dan Bisnis

The Effect of Environment Complexity and Resources on the Performance of SMEs Mediated By Business Strategy (Survey on Kasongan Pottery SMEs In Bantul Regency)

Nuruita Wuryaningrum (Management Department, Economic and Business Faculty, Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Sabihaini Sabihaini (Management Department, Economic and Business Faculty, Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Danang Yudhiantoro (Management Department, Economic and Business Faculty, Universitas Pembangunan Nasional “Veteran” Yogyakarta)

Article Info

Publish Date
30 Mar 2022

Abstract

This study aims to analyze the effect of environmental complexity and resources on the performance of SMEs mediated by business strategy in Kasongan pottery SMEs. The population in this study were all SMEs pottery handicrafts in the Kasongan pottery center in Kasihan District, Bantul Regency, Yogyakarta. Total of 61 questionnaires have been returned and processed. The data analysis technique used was Partial Least Square (PLS) through SmartPLS 3.3.2 software. The research shows that environmental complexity has a positive and significant effect on performance of SMEs, resources have a positive and significant effect on performance of SMEs, environmental complexity has a positive and significant effect on business strategy, resources have a positive and significant effect on business strategy, and business strategy has a positive and significant effect on performance of SMEs. Also, it is found that environmental complexity has a positive and significant indirect effect on performance of SMEs through business strategy and resources have a positive and significant indirect effect on performance of SMEs mediated by business strategy. Keywords:Performance of SMEsEnvironment ComplexityResourcesBusiness strategy

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Journal Info
Jurnal Penelitian Ekonomi dan Bisnis
Website

Abbrev

jpeb

Publisher

Universitas Dian Nuswantoro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JPEB is a periodical publication (two times a year, in March and September) with the primary objective to disseminate scientific articles in the fields of management, economics, accounting, and islamic economics. JPEB is accept your manuscript both written in Indonesian or ...