Jurnal Sosioteknologi
Vol. 21 No. 1 (2022): March 2022

ROLE OF LEADERSHIP AND CLAN CULTURE DURING PANDEMIC COVID-19: CAN IT CREATE LOYALTY?

Mahendra Fakhri (Telkom University)



Article Info

Publish Date
31 Mar 2022

Abstract

The research empirically tests how organizational culture and democratic leadership style affect Small Music Studio Business employee loyalty. The method used in this research is a quantitative method with descriptive and causal research objectives. The number of samples carried out for this study is the population of Small Music Studio Business employees in Bandung. The analysis technique used is multiple regression analysis and descriptive analysis. The research limitations are limited sample size and data collection related to the object, which is categorized as small and medium enterprises (SMEs). The results indicate that organizational clan culture and democratic leadership style positively and significantly impact employee loyalty, either partially or simultaneously. The linkage between organizational clan culture and democratic leadership style toward employee loyalty shows a 70 percent correlation, and the rest of the value, 30 percent are affected by any other factors.

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Journal Info

Abbrev

sostek

Publisher

Subject

Engineering Social Sciences

Description

Jurnal Sosioteknologi is a journal that focuses on articles that discuss results of an intersection of research fields of science, technology, arts, and humanities as well as the implications of science, technology, and arts on society. It is published three times a year in April, August, and ...