Jurnal Ilmu Komunikasi Progressio
Vol 3, No 1 (2022): Volume 3 No.1 Maret 2022

ANALISIS PENERAPAN FILOSOFI THE TOYOTA WAY DALAM MANAJEMEN PUBLIC RELATIONS DI ERA DISRUPSI TEKNOLOGI

Sefy Andhriany (Universitas Amikom Purwokerto)
Tri Widyastuti (Universitas Amikom Purwokerto)
Danti Melani (Universitas Amikom Purwokerto)
Sefy Andhriany (Program Studi Ilmu Komunikasi, Fakultas Bisnis dan Ilmu Sosial Universitas Amikom Purwokerto)
Tri Widyastuti (Program Studi Ilmu Komunikasi, Fakultas Bisnis dan Ilmu Sosial Universitas Amikom Purwokerto)

Article Info

Publish Date
19 Mar 2022

Abstract

Today, technology has developed very rapidly and is increasingly unpredictable, which makes companies develop strategies to stay alive in the midst of uncertainty. The study aims to analyze whether The Toyota Way will survive the era of disruption by adhering to fourteen management principles. The methodology used is a literature review with data collection on Toyota management elements, Public Relations management review, and previous research studies. The results show that the management elements Toyota has implemented will continue to be relevant by producing good inputs to stay afloat in the era of technological disruption.

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Journal Info
Jurnal Ilmu Komunikasi Progressio
Website

Abbrev

progressio

Publisher

Universitas Surakarta

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

- Manajemen Komunikasi - Media Literasi - Cyber Media - Komunikasi dan Gender - Semiotika - Komunikasi Pemasaran - Komunikasi Organisasi - Komunikasi Sosial dan ...