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All Journal Jurnal Ilmiah Komunikasi Makna Komunikator Jurnal Ilmu Komunikasi Progressio
Sefy Andhriany
Universitas Amikom Purwokerto
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0 Sefy Andhriany
Jurnal Ilmiah Komunikasi Makna Vol 9, No 1 (2021): Februari 2021
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v9i1.11355

Abstract

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.  
ANALISIS PENERAPAN FILOSOFI THE TOYOTA WAY DALAM MANAJEMEN PUBLIC RELATIONS DI ERA DISRUPSI TEKNOLOGI Sefy Andhriany; Tri Widyastuti; Danti Melani; Sefy Andhriany; Tri Widyastuti
Jurnal Ilmu Komunikasi PROGRESSIO Vol 3, No 1 (2022): Volume 3 No.1 Maret 2022
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

Today, technology has developed very rapidly and is increasingly unpredictable, which makes companies develop strategies to stay alive in the midst of uncertainty. The study aims to analyze whether The Toyota Way will survive the era of disruption by adhering to fourteen management principles. The methodology used is a literature review with data collection on Toyota management elements, Public Relations management review, and previous research studies. The results show that the management elements Toyota has implemented will continue to be relevant by producing good inputs to stay afloat in the era of technological disruption.
Communication Strategy for Breastfeeding Mothers in Stunting Prevention in Banyumas Prita Suci Nurcandrani; Sefy Andhriany
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122044

Abstract

Stunting could have a major bad impact on the quality of Indonesia’s human resources in the future, and startlingly in the North Purwokerto Sub-district, Banyumas Regency, it reached 261 cases in 2019. This study aimed to analyze the communication strategy carried out by the Kasih Jeruk Purut Program on breastfeeding mothers as an effort to prevent stunting in that sub-district. This study used qualitative research methods, and data were drawn by observation, in-depth interviews, and review of documentation. The results showed that this phenomenon was caused by a lack of support from the family, minimum cross-sectoral integrity cooperation, and limited understanding of breastfeeding mothers regarding the concept of breastfeeding management. There was also identified that some of the cadres did not fully understand the concept of effective communication.
Co-Authors Danti Melani Nurcandrani, Prita Suci Sefy Andhriany Tri Widyastuti Tri Widyastuti