Garuda - Garba Rujukan Digital

Cakrawala : Jurnal Humaniora Bina Sarana Informatika

Vol 22, No 1 (2022): Maret 2022

Alicia Arie Ramadhani (Mahasiswi Digital Public Relations, Telkom University)

Publish Date
29 Mar 2022

This study aims to determine the results of the analysis of the influence of brand image in the management of Public Relations events through digital media. This study uses a qualitative method, which involves several interviewees and experience working on case studies. In this case study, the author has the opportunity to gain work experience, through the Department Marketing Public Relations Division, by carrying out the project of organizing a Public Relations Event. The project that the author does in the Marketing Public Relations Division is making events with the aim of building a brand image, building a positive image and reputation and expanding the reach of the audience.

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