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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Alicia Arie Ramadhani
Mahasiswi Digital Public Relations, Telkom University
Arts Humanities Social Sciences

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Analisis Pengaruh Brand Awareness dalam Pengelolaan Event Public Relations melalui Platform Digital: Studi Kasus pada PT. Pilihanmu Indonesia Jaya Alicia Arie Ramadhani
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.12470

Abstract

This study aims to determine the results of the analysis of the influence of brand image in the management of Public Relations events through digital media. This study uses a qualitative method, which involves several interviewees and experience working on case studies. In this case study, the author has the opportunity to gain work experience, through the Department Marketing Public Relations Division, by carrying out the project of organizing a Public Relations Event. The project that the author does in the Marketing Public Relations Division is making events with the aim of building a brand image, building a positive image and reputation and expanding the reach of the audience.
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