Journal of Marketing Innovation
Vol. 2 No. 1 (2022)

The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective

Febristi Arania (Universitas Islam Negeri Sunan Ampel Surabaya)
Irley Maura Putri (Universitas Islam Negeri Sunan Ampel Surabaya)
Muchammad Saifuddin (Universitas Islam Negeri Sunan Ampel Surabaya)



Article Info

Publish Date
19 Mar 2022

Abstract

The COVID-19 pandemic has not only had an impact on the health sector but also on the economy. The textile and fashion industry sector are once. Before the pandemic, the textile and fashion industry produced various kinds of fashion needs involving all its employees. Even in Indonesia, the textile and fashion industry is one of the most significant contributors to state revenue. However, during the pandemic, the textile and fashion industry sector decreased the amount of production. This article aims to determine the impact of Covid-19 on the textile and fashion industry from an economic perspective. This research is conceptual research by reviewing several related journals. Several journals found are then classified in several fields; the classifications that often appear are Marketing and Supply Chain. This article concludes that companies or organizations must dare to make changes and innovate the strategies they use quickly. It hoped that entrepreneurs could rise from economic adversity and adapt to current habits and environment.

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Journal Info

Abbrev

jmi

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been ...