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All Journal IQTISHODUNA Business Management Analysis Journal (BMAJ) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Cakrawala Management Business Journal Amalee: Indonesian Journal of Community Research & Engagement JURNAL ILMIAH FEASIBLE (JIF) Jurnal EK dan BI Oeconomicus Journal of Economics Airlangga Journal Innovation Management Jurnal Manajemen dan Inovasi (MANOVA) Management of Zakat and Waqf Journal (MAZAWA)) Journal of Marketing Innovation Jurnal Pengabdian Masyarakat
Muchammad Saifuddin
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementasi Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'19 Putri Lestari; Muchammad Saifuddin
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 3 No. 2 (2020): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v3i2.301

Abstract

Penelitian ini adalah penelitian yang berjudul Implementasi Strategi Promosi Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'19. Penelitian ini dilatarbelakangi oleh adanya pandemi covid'19 yang merupakan hambatan bagi perusahaan dalam memasarkan produk yang diproduksi oleh perusahaan. Tujuan dari penelitian ini adalah memberikan gambaran mengenai bentuk promosi yang dilakukan oleh perusahaan disaat pandemi covid'19 yang tidak bisa diprediksi berakhirnya pandemi covid'19 tersebut. Penelitian ini merupakan penelitian kualitatif deskriptif yaitu dengan menggunakan literatur atau studi pustaka yang terfokus untuk menjelaskan hasil penelitian yang diperoleh oleh peneliti. Hasil dari penelitian ini adalah memberikan gambaran mengenai hubungan promosi melalui digital marketing dengan keputusan pembelian pada saat pandemi covid'19.
Strategi Marketing Mix Dalam Menghadapi Pandemi Covid-19 (Studi Kasus Pada Jolly Coffee Surabaya) Siti Nur Wahyu Ningsih; Aida Octavia Milasari; Muchammad Saifuddin
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 4 No. 1 (2021): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v4i1.388

Abstract

The cafe business in Indonesia is increasingly increased its growth. This is a business field for business activists. Surely a cafe has its own marketing system or what we can call a Marketing Mix. The purpose of this study is to identify the implementation of marketing strategies in cafes in Indonesia, especially in Surabaya. This research uses qualitative methods, namely through observation, document study and interviews with several relevant informants. The results of this study indicate that Cafe Jolly Coffee Surabaya uses a marketing strategy which I believe is appropriate to attract consumer interest and is also used to compete in the cafe sector.
Model Manajemen Fundrising Wakaf di Surabaya (Studi di Yayasan Dana Sosial Al-Falah, Perbandingan Wakaf Selangor, BWI dan Wakaf Global) Lailiyah Qotrunnada; Muchammad Saifuddin
Management of Zakat and Waqf Journal (MAZAWA) Vol. 2 No. 1 (2020): Management of Zakat and Waqf Journal (MAZAWA)
Publisher : Universitas Islam Negeri Sunan Ampel Sunan Ampel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/mzw.2020.2.1.38-49

Abstract

This study is motivated by the low understanding of the community towards waqf and the large potential of waqf. The purpose of this study was to analyze the development of the fundraising strategy carried out by four waqf management institutions. Namely the Surabaya Al-Falah Social Fund Foundation, the Comparison of the Selangor Waqf (PWS), the Indonesian Waqf Board and the Global Waqf. The research method used is through a descriptive qualitative approach with library research data collection techniques. The results showed that the waqf strategy implemented by the four institutions had progressed from the model that YDSF did to raise funds with the Research Funding method which promotes the creation of business results through the development of waqf assets. PWS and BWI are using the same method, namely picking up the ball and waiting for the ball by working together through the Islamic Financial Institution. And the fundamental strategy that can help waqf institutions in the development of information technology is carried out by the Global Waqf Institution, which applies online waqf with an online waqf strategy through the website, transferring accounts and not setting targets. So that the management of waqf can be said to be effective with the existence of several strategies that are best for the success of the institution to achieve its goals.
Analisis Strategi Peningkatan Kualitas Produk Home Industri Kerupuk Pedas melalui Atribut Produk dalam Perspektif Manajemen Mutu (Studi Pada UD. Alim Rugi Desa Sono, Sidokerto Kec. Buduran, Kab.Sidoarjo, Jawa Timur) Muchammad Saifuddin; Sayyidah Aliyah
OECONOMICUS Journal of Economics Vol. 4 No. 1 (2019): (Desember) edisi 7
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2019.4.1.1-20

Abstract

Seiring dengan kemajuan teknologi yang terus berkembang dan berdampak pada semakin tingginya persaingan bisnis dalam memberikan peluang kepada konsumen untuk dapat memenuhi keinginannya dalam memperolehi produk yang berkualitas dengan harga yang bersaing maka banyak usaha-usaha kecilseperti home industri mulai mengepakkan sayapnya untuk dapat meningkatkan mutu industrinya. Oleh karena itu, tujuan utama dilakukannya penelitian terhadap produk UD. Alim Rugi ini adalah untuk memberikan gambaran dan melakukan perbaikan produk guna mengembangkan serta meningkatkan kualitas produk melalui atribut-atribut produk industri tersebut sehingga dapat memenuhi permintaan pasar dan dapat bersaing dengan indusrtriindustri sejenis lainnya. Penelitian ini merupakan penelitian deskriptif kualitatif yaitu penelitian yang dilakukan dengan observasi atau studi lapangan dengan wawancara dan studi literatur untuk mendapatkan data yang relevan. Hasil dari penelitian ini yaitu strategi dalam meningkatkankan kualitas produk UD. Alim Rugi melalui atribut-atribut produksi yang sesuai dengan permintaan konsumen saat ini yaitu informasi komposisi produk, cita rasa produk, kemasan produk, dan pemasaran produk.
The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective Febristi Arania; Irley Maura Putri; Muchammad Saifuddin
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.169 KB) | DOI: 10.35313/jmi.v2i1.18

Abstract

The COVID-19 pandemic has not only had an impact on the health sector but also on the economy. The textile and fashion industry sector are once. Before the pandemic, the textile and fashion industry produced various kinds of fashion needs involving all its employees. Even in Indonesia, the textile and fashion industry is one of the most significant contributors to state revenue. However, during the pandemic, the textile and fashion industry sector decreased the amount of production. This article aims to determine the impact of Covid-19 on the textile and fashion industry from an economic perspective. This research is conceptual research by reviewing several related journals. Several journals found are then classified in several fields; the classifications that often appear are Marketing and Supply Chain. This article concludes that companies or organizations must dare to make changes and innovate the strategies they use quickly. It hoped that entrepreneurs could rise from economic adversity and adapt to current habits and environment.
Analisis Kinerja Keuangan Untuk Mengukur Tingkat Kesehatan Keuangan Pada KPRI WARPEKA (Warga Pendidikan dan Kebudayaan) Gresik Periode Tahun 2019-2020 Salmatul Mardhiyah; Muchammad Saifuddin
Business Management Analysis Journal (BMAJ) Vol 5, No 1 (2022): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v5i1.7065

Abstract

This study aims to determine the level of financial health at KPRI WARPEKA Gresik in 2019-2020 using liquidity ratio, solvency ratio, and profitability ratio. Tthe study was carried on October to November 2021. The sample in this study was the financial report of KPRI WARPEKA Gresik for the last two year of 2019 and 2020. The object of this study was financial statements in the form of balance sheets and SHU calculations. The data analysis technique used a tool based on the Decree of the State Minister of Cooperatives and SMEs No.06/Per/M/KUKM/V/2006 concerning Health Assessment Standards. The results of this study show that the liquidity and solvency ratios at KPRI WARPEKA is included in good criteria. Profitability ratio in the ROA analysis is included in good criteria, while for the ROE analysis, it is included in the not good criteria. Suggestions for cooperative management is to conduct training on how to increase net profit such as cooperative product marketing training, risk management training, and other training. Penelitian ini bertujuan untuk mengukur tingkat kesehatan keuangan pada KPRI WARPEKA Gresik pada tahun 2019-2020 menggunakan rasio likuiditas, rasio solvabilitas dan rasio profitabilitas. Penelitian dilakukan selama bulan Oktober sampai dengan November 2021. Sampel dalam penelitian ini adalah laporan keuangan KPRI WARPEKA Gresik selama dua tahun terakhir yaitu tahun 2019 dan 2020. Objek dalam penelitian ini adalah laporan keuangan berupa neraca dan perhitungan SHU. Teknik analisis data yang digunakan menggunakan alat berdasarkan Keputusan Menteri Negara Koperasi dan KUKM No.06/Per/M/KUKM/V/2006 tentang standar penilaian kesehatan. Hasil dari penelitian ini adalah rasio likuiditas dan solvabilitas pada KPRI WARPEKA Gresik termasuk ke dalam kriteria yang sehat. Rasio profitabilitas pada hasil analisis ROA termasuk ke dalam kriteria yang sehat, sedangkan untuk hasil analisis ROE termasuk ke dalam kriteria yang tidak sehat. Saran bagi pengurus koperasi adalah mengadakan pelatihan cara meningkatkan laba bersih seperti pelatihan pemasaran produk koperasi, pelatihan manajamen resiko, dan pelatihan lainnya.
EFFECTIVENESS OF DIGITAL PLATFORMS AS FOOD AND BEVERAGE MARKETING MEDIA DURING THE COVID-19 PANDEMIC Ira Nur Hidayah; Nur Fadhilatur Rohmah; Muchammad Saifuddin
Airlangga Journal of Innovation Management Vol. 2 No. 2 (2021): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v2i2.30696

Abstract

Covid-19 pandemic disrupted business practices worldwide, especially in food and everage sector. Not a few business actors in this sector closed their business due to declining sales during pandemic. In responding to this global effect, business actors are not only encouraged to adapt. Still, they must also think of practical steps to stabilize sales as before through creative and innovative digital marketing strategies. Data collected by interviews and literature study to provide an in-depth analysis of condition of food and beverage during Covid-19 pandemic and provide education about digital marketing strategies that business actors can apply to increase food and beverage sales during Covid-19 pandemic. The results showed that social media such as Instagram, Facebook, Twitter, and Whatsapps were effective in marketing food and beverage products. In addition, Shopeefood e-commerce platform and food delivery applications such as GrabFood and GoFood also play a significant role in success of food and beverage marketing and sales and can support government regulations to stay at home during the Covid-19 pandemic. 
Pengaruh Brand Image, Harga, Dan Fashion Lifestyle Terhadap Keputusan Pembelian Pakaian Branded Preloved Di Thriftshop Online Instagram Muchammad Saifuddin; Ni’matur Rahmayanti
Cakrawala Management Business Journal Vol 4 No 2 (2021): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v4i2.147

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image, harga dan fashion lifestyle terhadap keputusan pembelian pakaian branded preloved di thriftshop online instagram. Penelitian ini dilatarbelakangi oleh banyaknya thriftshop yang menjual pakaian branded preloved baik online maupun offline. Penelitian ini menggunakan metode kuantitatif dan teknik pengambilan sampelnya yaitu non-probability sampling dengan menggunakan metode purposive sampling. Dengan responden sebanyak 80 orang. Teknik pengumpulan datanya melalui kuesioner dan diolah menggunakan SPSS 23. Analisis datanya yaitu regresi linier berganda dan terlebih dahulu dilakukan uji asumsi klasik. Hasil penelitian ini menunjukkan bahwa variabel brand image, harga dan fashion lifestyle secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian pakaian branded preloved di rilyshop. Secara parsial variabel brand image tidak berpengaruh terhadap keputusan pembelian, Sedangkan variabel harga berpengaruh positif terhadap keputusan pembeliandan Variabel fashion lifestyle juga berpengaruh signifikan terhadap keputusan pembelian
The Effect Of Relationship Marketing, Food Quality And Service Quality On Customer Satisfaction With Purchase Decisions As Intervening Variables Selvi Ainul Inayah Dwiyanti; Muchammad Saifuddin
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 8, No 1 (2022): JUNI 2022
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v8i1.4269

Abstract

This study aims to know role of purchase decision as a mediating effect between relationship marketing, food quality dan service quality on customer satisfaction, the sampling used 100 respondents. The data was analyzed using Partial Least Square (PLS) which consists of two stages, outer model and the inner model with the help of the SmartPLS program. 3.2 The results show that Relationship Marketing has significant effect on customer satisfaction. Relationship Marketing has significant effect on purchasing decisions. Service Quality has significant effect on customer satisfaction. Purchase decisions have significant effect on customer satisfaction. Relationship Marketing through Purchase Decisions has significant effect on Customer Satisfaction. With the results of this study, it is hoped that it can be used as input and evaluation material to improve food quality and service quality in the hope that Nelongso fried chicken has more value than other restaurants in the minds of consumers.
Efektivitas Penerapan 5M sebagai Upaya Pencegahan Covid-19 di Desa Ima’an Kecamatan Dukun Kabupaten Gresik Dzunur Aini Aghniya; Ihwanun Nafi; Muchammad Saifuddin
Amalee: Indonesian Journal of Community Research and Engagement Vol 3 No 1 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i1.1008

Abstract

When people were startled by the Covid-19 attack with its dynamic new variants resulting in the increasing number of death tolls in Indonesia, the government strives to make efforts in pressing its deployment by releasing the policy of Public Activity Restrictions. The problem found at Ima’an village was the villagers’ lack of obedience in the 5M health protocol implementation. This research used qualitative research conducted online and offline with the data collection in the form of survey (questionnaire), interview, observation, and documentation. The result of this research was that, generally, Ima’an villagers understood the Covid-19, its transmission way, its symptoms, and its prevention. The health protocol implementation at that village was already good enough, such as mask utilization, handwashing habit, distance keeping, avoiding the crowd, decreasing mobility, and getting the vaccines. The implementation has become an effective way in the Covid-19 deployment suppression; this is proven by no single death caused by the Covid-19 virus at Ima’an village. Di saat masyarakat dihebohkan dengan serangan Covid-19 dengan varian barunya yang dinamis yang mengakibatkan jumlah kematian di Indonesia semakin meningkat, pemerintah berupaya untuk menekan penyebarannya dengan mengeluarkan kebijakan Pembatasan Aktivitas Masyarakat. Permasalahan yang ditemukan di Desa Ima’an adalah kurangnya kepatuhan masyarakat desa dalam penerapan protokol kesehatan 5M. Penelitian ini menggunakan penelitian kualitatif yang dilakukan secara online dan offline dengan pengumpulan data berupa survei (kuesioner), wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah masyarakat desa Ima’an secara umum memahami tentang Covid-19, cara penularannya, gejalanya, dan pencegahannya. Pelaksanaan protokol kesehatan di desa tersebut sudah cukup baik, seperti penggunaan masker, kebiasaan cuci tangan, menjaga jarak, menghindari keramaian, mengurangi mobilitas, dan mendapatkan vaksin. Implementasinya menjadi salah satu cara efektif dalam penanggulangan penyebaran Covid-19; hal ini dibuktikan dengan tidak ada satu pun kematian akibat virus Covid-19 di Desa Ima’an.
Co-Authors Agustin Mutia Syahidah Aida Octavia Milasari Anisa Yulia Rahmawati Anisa Yusrin Nanda Bellananda Iftitah Syachdo’a Dzunur Aini Aghniya Febristi Arania Ihwanun Nafi Ira Nur Hidayah Irley Maura Putri Lailiyah Qotrunnada Ni’matur Rahmayanti Nur Fadhilatur Rohmah Putri Lestari Royan Fajar Imani Putra Setia Salmatul Mardhiyah Sayyidah Aliyah Selvi Ainul Inayah Dwiyanti Siti Hasnaa Madinah Siti Nur Wahyu Ningsih Tania Amalia Khoirunnisa Yuda Setiawan