Journal of Marketing Innovation
Vol. 2 No. 1 (2022)

Tourist Experiences in Creative Cultural Attractions: A Demographic Perspective

Anwar Alawi (Unknown)
Adila Sosianika (Politeknik Negeri Bandung)
Lina Setiawati (Unknown)



Article Info

Publish Date
19 Mar 2022

Abstract

Creative tourism is one of the sectors that is predicted to grow significantly in the future. Saung Angklung Udjo (SAU) is a creative cultural attraction that presents various Sundanese cultural performances typical of West Java, Indonesia. This study aims to determine the differences in tourist experiences with cultural attractions from SAU based on demographic factors. The self-administered questionnaires were distributed directly to tourists who had watched Sundanese cultural performances at SAU. The data collected within a period of 31 days were 419 respondents. This number consists of local, domestic and international tourists. The data obtained in this study were processed using descriptive analysis, ANOVA and T-test to examine the difference of perception between the tourists. The results reveal that there is a difference of perception among tourists based on tourist education on escape, peace of mind, involvement and interactivity dimension. Moreover, there are differences in perceptions between tourists based on the origin of the region. The results of this study give an input for creative tourism industry companies in making marketing strategies based on an understanding of the tourist experience with the creative cultural attractions.

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Journal Info

Abbrev

jmi

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been ...