Indonesian Journal of Geography
Vol 41, No 2 (2009): Indonesian Journal of Geography

MIGRATION AND CHANGING CONSUMER BEHAVIOUR: A STUDY OF BALASORE DISTRICT IN INDIA

Nihar Ranjan Rout (Unknown)
Reshma Senapati (Unknown)

Article Info

Publish Date
04 Jul 2013

Abstract

In an attempt to understand the association between migration andconsumer behavior, a primary survey based. on 84 sample households wasconducted in Balasore district of Orissa in India. It was well evident from thecurrent study that not only migration was associated with the household articlepossession diffirential but also by one way or the other it could bring lots ofchanges in the perception, attitude and behavior of the individuals, related toconsumption and marketing.

Copyrights © 2009




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Journal Info
Indonesian Journal of Geography
Website

Abbrev

ijg

Publisher

Universitas Gadjah Mada

Subject

Earth & Planetary Sciences

Description

Indonesian Journal of Geography ISSN 2354-9114 (online), ISSN 0024-9521 (print) is an international journal of Geography published by the Faculty of Geography, Universitas Gadjah Mada in collaboration with The Indonesian Geographers Association. Our scope of publications includes physical geography, ...