Musamus Journal of Agribusiness
Vol 4 No 2 (2022): Musamus Journal of Agribusiness

Pengaruh Perilaku Konsumen Dalam Membeli Sayur Hidroponik Non Pestisida Di Kota Padang

Angelia Leovita (Unknown)
Irfan Rangkuti (Unknown)
Alvindo Dermawan (Unknown)

Article Info

Publish Date
27 Apr 2022

Abstract

The agricultural sector is one of the sectors contributing to income in Indonesia's development. The agricultural sector, which supports human needs, also contributes to negative impacts in environmental damage, including the green revolution. The purpose of this study was to analyze the influence of consumer behavior in purchasing decisions on hydroponic non-pesticide vegetables in the city of Padang. The method used sampling techniques, namely non-probability sampling withmethod incidental sampling, samples taken as many as 40 respondents. The results in the study were based on linear regression analysis that cultural factors, social factors did not have a significant effect on purchasing decisions for hydroponic non-pesticide vegetables in the city of Padang

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Journal Info
Musamus Journal of Agribusiness
Website

Abbrev

agri

Publisher

Universitas Musamus

Subject

Agriculture, Biological Sciences & Forestry Social Sciences

Description

The aims of this MuJaGri is to provide a venue for academicans, researchs and practitioners for publishing the original research articles or review articles. The Scope of the articles published in this journal deals with: (1) economics of cooperative marketing and management, (2) design and ...