Jurnal Ilmiah Poli Bisnis
Vol 14 No 1 (2022)

Analisis Niat Nasabah Bank Syariah untuk Menggunakan Mobile Banking

Heri Sudarsono (Universitas Islam Indonesia)



Article Info

Publish Date
28 Apr 2022

Abstract

This study aims to analyze the factors that influence the intention of Islamic bank customers to use mobile banking. This study uses the Unified Theory of Acceptance An Use of Technology (UTAUT) as the main reference in building the model in this study. Respondents were obtained through the distribution of questionnaires in the form of google forms in a number of WhatsApp, Facebook and Instagram groups. The number of respondents who meet the criteria for Muslim customers who have accounts at Islamic banks is 376 people, consisting of 226 men and 150 women. Hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results of data processing show that the variables of performance expectancy, effort expectancy, and facilitating conditions have a positive effect on the behavioral intention of Islamic bank customers to use mobile banking. On the other hand, social influence does not affect the customer's intention to use mobile banking. The implication of this result is that Islamic bank management needs to maximize supporting facilities by adding a number of mobile banking features that suit customer needs.

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Journal Info

Abbrev

jipb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Polibisnis ini merupakan jurnal ilmiah yang diterbitkan oleh jurusan Administrasi Niaga Politeknik Negeri Padang dengan Nomor ISSN : 2656-1212 (media online) dan Nomor ISSN : 1858-3717 (media cetak). Terbit sebanyak dua kali dalam setahun (April dan Okober) dan dimaksudkan sebagai media ...