Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH)
Vol. 4 No. 2 (2020): Oktober

Analisis Program Integrated Communication Komunitas Brigata Curva Sud (BCS) dalam Membentuk Kesadaran Suporter Sepak Bola PSS Sleman

Silviyana Dyah Niatami (LSPR Communication and Business Institute, Indonesia)
Noyanta Luga (LSPR Communication and Business Institute, Indonesia)
Oky Rachmawati (LSPR Communication and Business Institute, Indonesia)

Article Info

Publish Date
30 Sep 2020

Abstract

This study aims to determine the integrated communication program community of Brigata Curva Sud (BCS) in shaping the awareness of PSS Sleman football supporters. The research method in this research is qualitative, by conducting interviews with four speakers. The conclusion of this research is Brigata Curva Sud utilizing all human resources in the community. In every message Brigata Curva Sud uses propaganda techniques. The purpose of all the propaganda messages conveyed by Brigata Curva Sud is to foster and maintain love for PSS Sleman. Fanaticism is built in every member of Brigata Curva Sud. This fanaticism makes it easier to deliver messages to BCS members. Brigata Curva Sud not only uses propaganda techniques but also embodies other forms of Integrated Communication.

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Journal Info
Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH)
Website

Abbrev

JPPSH

Publisher

Universitas Pendidikan Ganesha

Subject

Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) is a journal that uses a double-blind peer review model that can be accessed online. The purpose of JPPSH is to publish a journal containing quality articles that will be able to contribute thoughts from a theoretical and empirical ...