Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Vol 5 No 2 (2022): APTEKMAS Volume 5 Nomor 2 2022

IMPLEMENTASI GREEN MARKETING PADA PRODUK URBAN FARMING UMKM LOKAL

Sekar Widyasari Putri (IT Telkom Surabaya)
Tiar Anindya Putri (Institut Teknologi Telkom Surabaya)

Article Info

Publish Date
03 Jun 2022

Abstract

The COVID-19 pandemic has impacted on various sectors of life, including the Micro, Small and Medium Enterprises sector(MSME). The PPKM policy has stopped MSME exhibitions, while most of their sales were through exhibitions.Exhibitions make their products available to many people to see and buy. MSME actors want to sell their products online, but based on surveys and discussions with community groups and owners of several MSMEs, the main problem is the lack of use of attractive product packaging so that they can compete on online selling platforms. Proper packaging can improve the marketing process to consumers, but in determining good packaging it is necessary to choose packaging that can reduce the negative impact on the environment. Efforts to reduce plastic packaging waste have become the latest trend of marketing. By paying attention to environmental issues, packaging redesign activities obtained through analysis of digital market trends that focus on green marketing are expected to be an alternative solution to overcome these problems. So, this Community Service activity is expected to contribute in terms of knowledge about Green Marketing, to improve the marketing process so that they can compete on online selling platforms, so that problems can be resolved through the use of sustainable packaging, green marketing, digital marketing trends, and empowering Wonokusumo’s MSMEs

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Journal Info
Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

aptekmas

Publisher

Politeknik Negeri Sriwijaya

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

Publikasi jurnal ini memuat tentang pengembangan dan penerapan Ipteks serta model atau konsep dan atau implementasinya dalam meningkatkan partisipasi masyarakat dalam pembangunan, pemberdayaan ...