Bisma: Jurnal Manajemen
Vol. 8 No. 1 (2022)

Pengaruh Promosi Dan E-Servqual Terhadap Kepuasan Pelanggan Berbelanja Online Di Shopee (Studi Pada Mahasiswa Manajemen Tahun 2019)

Julian Kamasan Ronsumbre (Universitas Pendidikan Ganesha)
Ni Luh Sayang Telagawathi (Universitas Pendidikan Ganesha)

Article Info

Publish Date
27 Apr 2022

Abstract

This study aims to examine the effect of promotion and e-servqual on customer satisfaction, both simultaneously and partially working online at shopee (a study of management students). The sample in this study were management students who met the criteria. The number of respondents is 100 respondents. The research design used is quantitative causal. Data were collected by distributing questionnaires online, and analyzed by multiple linear regression analysis using the SPSS 24.0 for Windows application. The results of this study indicate that: (1) promotion and e-servqual have a significant effect on customer satisfaction, (2) promotion has a positive and significant effect on customer satisfaction, and (3) e-servqual has a positive and significant effect on customer satisfaction.  

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Journal Info
Bisma: Jurnal Manajemen
Website

Abbrev

BISMA-JM

Publisher

Universitas Pendidikan Ganesha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Bisma: Jurnal Manajemen is a scientific journal published by the Management Department of the Faculty of Economics, Ganesha University of Education which aims to publish articles on empirical and theoretical studies in the field of Human Resource Management, Financial Management, Marketing ...