Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022

Pengaruh Variabel Tangible Terhadap Kepuasan Pengguna Kapal Putri Kembang Dadar

Novy Yanti (Politeknik Negeri Sriwijaya)
Yusleli Herawati (Politeknik Negeri Sriwijaya)
Sari Lestari Zainal Ridho (Politeknik Negeri Sriwijaya)

Article Info

Publish Date
29 May 2022

Abstract

This study aims to determine the effect of tangible variable on the service quality of Putri Kembang Dadar on customer satisfaction. The quality of service studied consists of tangible variable and several other variables. Data were collected using a questionnaire with a population of 60 respondents who used the ship's services. This research uses multiple linear regression analysis technique. The results of this study indicate that there is a partially significant effect on tangible variable with a significance result of 0.001 < 0.05.

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Journal Info
Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Website

Abbrev

JAMB

Publisher

Politeknik Negeri Sriwijaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Aplikasi Manajemen dan Bisnis (JAMB) is a journal to managed of Departement Administration Business, Politeknik Negeri Sriwijaya, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science ...