MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya

STRATEGI PROMOSI DALAM MEMBANGUN BRAND MEDIA MANDIRI (STUDI KASUS DONATUR MEDIA MANDIRI)

Mei Mila Sifa Isnu (Unknown)
Siti Khadijah (Unknown)



Article Info

Publish Date
20 Feb 2015

Abstract

PT Global Insight Utama is a company engaged in nitrogen gas content services for cars and motorcycles, in a year, the company manage to have 50 booth and 60.000 consumer. In strategic promotional mix study that uses PT. Global Insight Utama in marketing green nitrogen, in achieving tremendeous achievement. The purpose of this study is to defind out what elements of promotional mix used by PT. Global Insight. In marketing green nitrogen, knowing what kinds of messages delivered by PT Global Insight Home in marketing various products nitrogen gas content services to drivers of vehicles, and to know what media is used by the PT. Global Insight Home in marketing green nitrogen. In this research, researcher used descriptive qualitative method. Data collection using in depth interviews, observation, documentation. In order to check the validity of the data triangulation of sources is used. Survey results revealed that the PT. Global Insight Utama Main implementing strategies for marketing promotion mix of green nitrogen to the public. Promotion mix strategy adopted by the PT. Global Insight is to implement the Primary Advertising, Advertising the application itself using the line bellows is by distributing flyers, handing out schedules of fasting, Red vouchers, sponsorship, and free softdrink. Direct marketing by phone, Website, Facebook, and Twitter. Personal Selling, public relations and publicity up today have not been done.

Copyrights © 2015






Journal Info

Abbrev

makna

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Other

Description

Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been ...